Product Manager/Segment Head

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

ROLE OVERVIEW:

PRODUCT LIFE CYCLE MANAGEMENT

• Leads the product life cycle management and applies in-depth understanding of relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.
• Champions proactive response to changes brought about by new challenges and opportunities (e.g. competition, consumer needs).
• Drives commercialization of new solutions for the core business, including post-launch reviews.

DEVELOPMENT OF BRAND VISION, GROWTH STRATEGY AND ARCHITECTURE

• Leads the development of brand vision, short / long-term growth strategies, and architecture.

MARKETING / CAMPAIGN PLAN DEVELOPMENT AND EXECUTION

• Translates strategic priorities from the Brand Plan into operational reality by driving end-to-end management of marketing campaigns and programs from ideation to execution, including oversight of executions handled by direct report.
• Drives responsible experimentation and develops in others the passion for innovation by constantly encouraging the generation and testing of new ideas.
• Builds relationship with relevant stakeholders and effectively communicates the marketing plan/campaign that will lead to the desired results. Drives synthesis of key learnings and recommends way forward for program replicability and sustainability.

OVERALL STEWARDSHIP OF BUSINESS PLANNING/INTEGRATION AND P&L

• Leads discussions with brand team and internal partners for effective business planning.
• Drives end-to-end business planning and management for the product handled (marketing, demand/supply chain, financials).
• Oversees the management of resources and reviews financial impact of brand plans. Optimizes the marketing mix in promoting the assigned brand.
• Leads the identification and go after opportunities to deliver cost efficiencies / business results and optimizes brand profitability.

PEOPLE MANAGEMENT

• Encourages individual contributions, drives delivery of excellent business results, and assumes command responsibility for the direct report's actions and development.
• Regularly assesses employee performance and ensures career development.
• Facilitates regular feedback with direct report to ensure proper coaching and alignment.
  

ROLE QUALIFICATIONS:

• Graduate of BS Management, BS Business Administration, BS Economics or any Management / Marketing Course 
• With at least 3-6 years of experience in marketing or related field such as sales
• Has good verbal, written communication and interpersonal skills; creation of presentations. Flexibility and adaptable to any working environment

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.