Marketing Strategist

2 days ago

Manila, National Capital Region, Philippines NexusPoint Full time $40,000 - $60,000 per year

We're looking for a creative, proactive, and driven Marketing Strategist to take full ownership of our marketing efforts. You will define our voice, visuals, and messaging while ensuring consistency across all platforms. This is an individual contributor role with no direct reports or supporting teams—you will be responsible for the entire marketing function from strategy to execution. That includes content creation, campaign execution, affiliate tracking, analytics, and brand management.

KEY RESPONSIBILITIES

Brand Development and Strategy

  • Create and maintain brand guidelines (visuals, messaging, tone)

  • Define and evolve brand positioning to support growth and recognition

  • Establish key messaging pillars that resonate with target audiences

Content Strategy and Creation

  • Build and manage a content calendar across all platforms

  • Create all marketing content: graphic design and video editing for social media posts, email copy, visuals, and promotional materials

  • Ensure all content reflects the brand identity and engages target audiences

Campaign Management and Execution

  • Plan and execute marketing campaigns across social media, email, and other platforms

  • Monitor campaign performance and make real-time adjustments to improve results

Affiliate Partnership Tracking

  • Maintain a schedule of affiliate partnerships

  • Track performance metrics and deals generated from each affiliate post

  • Use insights to optimize affiliate strategy and improve ROI

Audience Growth and Community Engagement

  • Grow the brand's digital presence to reach clients and candidates

  • Manage engagement with online communities and direct inquiries

  • Identify new partnership or collaboration opportunities to expand reach

Analytics and Reporting

  • Track key marketing metrics (reach, engagement, site visits, etc.)

  • Use data to improve strategy and content planning

  • Deliver monthly reports showing progress and outcomes

Stakeholder Communication

  • Align marketing strategy with leadership goals and business objectives

  • Serve as the internal point of reference for anything brand-related

Other Duties Assigned

QUALIFICATIONS

  • Experience: 3 years in marketing, branding, social media, or similar roles in a similar industry (start-up, BPO, etc.)

  • Education: Bachelor's degree in Marketing, Communications, Branding, or related field

  • Tools: Proficient with Canva, Adobe Creative Suite (or similar), Meta Business Suite, Hootsuite/Sprout Social; Mailchimp/HubSpot experience a plus

  • Skills: Strong content creation, visual storytelling, and copywriting ability

  • Mindset: Self-starter who thrives in solo execution and can align work to business goals

PERSONAL ATTRIBUTES:

  • Highly Organized – You maintain meticulous records and never miss a detail.

  • Analytical Thinker – You enjoy digging into the numbers to spot trends and patterns.

  • Proactive Communicator – You flag issues early and keep the team informed.

  • Trustworthy & Discreet – You handle sensitive financial information with the highest level of confidentiality.

  • Independent & Self-Motivated – You take ownership of your work and thrive with minimal supervision.

  • Problem-Solver – You're quick to troubleshoot inconsistencies or suggest process improvements.

  • Results-Oriented – You care about outcomes, not just inputs, and always look for ways to optimize.

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