Digital Marketing Strategist

4 hours ago

Manila, National Capital Region, Philippines beBeeDigitalMarketing Full time $60,000 - $80,000

Job Title: Digital Marketing Strategist

About the Role

We are seeking a talented and experienced Digital Marketing Strategist to drive the success of our clients' digital marketing campaigns.

Main Responsibilities
  • Client Management:
    • Assist in managing client accounts and projects.
    • Provide insightful advice and recommendations to clients and team regarding digital tactics and online opportunities based on data.
    • Support relationships with clients, establishing self and agency as an invaluable long-term partner for digital communications services.
    • Coordinate communication with select clients, internal stakeholders, and ensure deadlines and service agreements are adhered to.
    • Participate in the business development process by supporting with pitch preparation and research.
  • Digital Marketing Strategy:
    • Develop paid digital strategies and plans across various online platforms that meet clients' objectives e.g. Meta, TikTok, programmatic, display, YouTube, SEM, LinkedIn.
    • Analyse audience, keywords, past report/benchmarks to support the development of effective multi-channel digital campaigns.
    • Prepare media diary - creative material specifications for all ad formats and timelines to be shared with creative liaison or account team lead to manage delivery timelines.
    • Set up campaigns and ensure approved bidding, scheduling, budget, targeting etc strategies, creatives, URL, ad tracking are implemented accurately.
    • Optimise campaign, audience, creative, budgets, and bids across multiple channels to achieve campaign goals based on aligned frequency.
    • Coordinate with creative and content teams to develop ad copy and creative and iterate based on campaign performance.
    • Troubleshoot campaign problem areas, and suggest a course of action.
    • Identify growth and scale opportunities.
    • Maintain accurate budget tracking, communicating potential under or overspends with account lead.
    • Stay up-to-date with digital trends, maintain relationships with vendor representatives, and proactively share knowledge with the full team.
  • Reporting and Analysis:
    • Work with analytics team to ensure all data into reports, and dashboards are accurate and done timely.
    • Develop campaign reports based off data extracted and draw observations on trends, performance insights, and actionable recommendations to be applied to the next campaign.
    • Communicate campaign performance to internal and client stakeholders in a timely manner or upon request.
  • General:
    • Take a proactive role in promoting agency brand, its work, identity, and values.
    • Support HR/talent team by promoting both internal and external opportunities at agency across social media and via referral scheme.
    • Contribute and support continuous improvement of systems, practices, and policies.
    • Be a guardian of best marketing practice.
    About You
    • Experience in a digital media agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search, and display.
    • Confident in performance media activation; hands-on experience on self-service biddable platforms.
    • Knowledge of Google Analytics 4 is advantageous.
    • Possess a keen interest in understanding client business issues and requirements and how you can support.
    • Strong project management skills with an ability to plan and prioritise.
    • Able to manage and analyse campaign data with acute attention to detail.
    • Calmness under pressure and ability to be agile in managing and achieving tight deadlines.
    • Proven competency in managing a varied workload.
    • Able to interact confidently with mid to senior internal and external (client) stakeholders.
    • Display creative thinking and an open-minded approach.

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