Data-Driven Marketing Strategist

1 day ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000
Job Title: Data-Driven Marketing Strategist

We are seeking a highly analytical and data-driven individual to join our team as a Marketing Strategist. In this role, you will play a key part in driving insights-based strategies and optimizing the guest experience across digital touchpoints.

Key Responsibilities:
  • Evaluate marketing initiatives and digital campaign performance
  • Analyze customer behavior and provide recommendations for enhancement
  • Conduct market, competitor, and benchmarking research to identify strategic opportunities
  • Develop and automate regular reporting dashboards using tools such as Google Analytics and Excel
  • Forecast trends and provide recommendations for optimization across marketing channels
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field
  • At least 2 years of experience in marketing analytics, business intelligence, or related roles
  • Strong proficiency in Google Analytics and Microsoft Excel
  • Familiarity with CRM/CDP platforms; experience with Firebase and Apple App Console is a plus
  • Knowledge of key digital marketing metrics and campaign evaluation across multiple channels
  • Excellent problem-solving, communication, and presentation skills
  • Detail-oriented, with the ability to manage multiple tasks in a fast-paced environment
Preferred Attributes:
  • Analytical and results-oriented
  • Highly organized and attentive to detail
  • Strong interpersonal and communication skills
  • Proactive and resourceful

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