Marketing Accounts Specialist

2 days ago

Makati City, National Capital Region, Philippines Pioneer Your Insurance Full time $40,000 - $80,000 per year

JOB PURPOSE :

  • To support the development and execution of marketing programs for the business units of the COMPANY, its affiliates, subsidiaries and/or other related companies, including the monitoring of the effectiveness of the programs which have been implemented;
  • To safeguard the brand through by reviewing the marketing communications outputs of other departments for alignment with the Pioneer brand

DUTIES AND RESPONSIBILITIES:

I. Development & Planning

  • Assist the Marketing Accounts Management in partnering with business units to reach their goals, through any of the following types of projects:

  • Design and management of marketing/sales campaigns, events, press releases and other below-the-line efforts;

  • Development and/or presentation of market research, integrated insights and strategic planning requirements
  • Keep abreast of relevant business, market technology, industry trends and competitor developments to contribute in providing input to Business Units as well as the conceptualization of marketing/sales campaigns.

II. Execution

  • Undertake the execution and delivery of marketing requirements such as collaterals, videos, digital contents, promos, and events. As such, performs the following tasks:

  • Meet with client department to clarify/agree on the deliverables and timeline;

  • Prepare project brief, budget, job order;
  • Coordinate with all project contributors and stakeholders, including external partners;
  • Manage the outsourcing of services and supplies as needed;
  • Secure sign-off from the client and documents approval.

III. Accountability

  • Monitor the accomplishments of agreed strategies and objectives within the set timetable and report them to the Marketing Accounts Management. As such, perform the following tasks:

  • Prepare/present progress reports;

  • Review all project outputs for accuracy/alignment with brand/project objectives; and,
  • Following the end of the project, conduct a project evaluation, e.g. After Action Review (AAR), and prepare a closing report, e.g. AAR report;
  • Conduct survey or other measurement instruments (if needed) to measure effectiveness of project vis-à-vis project objectives and noting results as input for future marketing strategies that can be recommended to business units.

IV. Guardianship of the Brand

  • Ensure alignment of the business units marketing communications with Pioneer brand statement or premise.
  • Assist in the implementation of the company's overall marketing efforts.
  • Take an active role in the performance planning and appraisal (PPA) process, as prescribed in the PPA policies and procedures.
  • Participate in the departments action planning.
  • Perform other duties as necessary in meeting the objectives/mission of the department and/or as assigned by superior.

JOB QUALIFICATIONS:

  • Bachelor's Degree in Business Management, Communication Arts, Mass Communications, Visual Communications or related course
  • At least 2 years combined experience in account/project management and corporate/marketing communications.

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