Ecommerce Marketing Manager

2 days ago

Bonifacio Global City, Philippines Gentro Int'l. Products Inc. Full time ₱900,000 - ₱1,200,000 per year

Gentro International Products Inc. is looking for an experienced and strategic leader to drive our ecommerce growth, elevate our digital presence and lead a high-performing team towards breakthrough results.

Job Description:

  • Lead the ecommerce marketing team and oversee performance across key platforms (Shopee, Lazada, Tiktok and others).

  • Develop and execute strategic plans to grow ecommerce sales, improve conversion rates and expand market share.

  • Analyze platform data and user behavior to identify new opportunities then craft campaigns to seize them.

  • Spearhead our social media strategy with a strong focus on drastically growing followers, engagement and brand visibility.

  • Build and nurture an active online community across platforms to drive brand loyalty and advocacy.

  • Collaborate with product, design and content teams to create high-impact campaigns that resonate with our target market.

  • Monitor key ecommerce and digital KPIs, producing regular reports and insights to refine our growth roadmap.

  • Stay ahead of industry trends and competitor activity to ensure we remain innovative and competitive.

What we're looking for:

  • At least 5 years of experience in Ecommerce, Digital Marketing or closely related fields with proven results in scaling online sales and brand presence.

  • Demonstrated ability to lead and manage a team towards clear performance targets.

  • Deep understanding of local ecommerce platforms (Shopee, Lazada, Tiktok, etc.) and digital marketing tools.

  • Strong background in campaign planning, data-driven decision making and digital content strategies.

  • Proficiency in social media management with a track record of growing large, engaged audiences.

  • Excellent leadership, communication and project management skills.

  • Bonus if you have experience in community building, brand storytelling or managing influencer/affiliate programs.

  • Bonus if you have experience in the baby wipes, baby care and skincare categories.

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