Sales/Marketing Manager

3 days ago

Tacloban City, Eastern Visayas, Philippines Cevio Hotel Corporation Full time ₱900,000 - ₱1,200,000 per year

Supervises: Sales Executives, Marketing Officers, Events Executives, Reservation Coordinators (where applicable)

Position Summary

Sales & Marketing Manager is responsible for developing and implementing effective sales, marketing, and promotional strategies to maximize hotel revenue, strengthen brand positioning, and achieve business objectives. This role oversees corporate, leisure, group, and events sales while ensuring marketing initiatives align with the hotel's image and 4-star service standards.

Key Responsibilities

Sales Development

Develop and execute sales strategies to achieve room, banquet, and F&B revenue targets.

Build and maintain strong relationships with corporate clients, travel agencies, online platforms, and event organizers.

Identify new business opportunities and negotiate contracts with key accounts.

Lead sales presentations, site inspections, and client meetings.

Marketing & Promotions

Develop and implement marketing campaigns (online and offline) to drive occupancy and brand awareness.

Coordinate with digital platforms, media, and PR partners for promotions.

Oversee social media presence, hotel website updates, and advertising materials.

Plan seasonal offers, holiday promotions, and loyalty programs.

Events & Banquets

Work closely with Banquet and F&B teams to market conferences, weddings, and social functions.

Assist clients with event planning, package proposals, and customized offers.

Ensure seamless coordination of event requirements to maximize guest satisfaction and repeat business.

Revenue & Reporting

Monitor sales performance, market trends, and competitor activities.

Prepare monthly and quarterly sales and marketing reports for management review.

Collaborate with the Revenue Manager/Front Office on pricing, room inventory, and yield management strategies.

Ensure adherence to budgets and optimize ROI on marketing expenditures.

Team Leadership

Supervise and mentor the Sales & Marketing team.

Provide regular training, coaching, and performance evaluations.

Allocate targets, track progress, and motivate staff to achieve goals.

Foster teamwork and a results-driven culture.

Qualifications

Bachelor's degree in Marketing, Business Administration, or Hospitality Management.

Minimum 3–5 years of sales and marketing experience in the hospitality industry (preferably in a 4-star or higher property).

Strong background in corporate sales, events, and digital marketing.

Excellent communication, negotiation, and presentation skills.

Knowledge of local Tacloban market is an advantage.

Proficiency in CRM systems, MS Office, and social media platforms.

Competencies

Sales & Negotiation Skills

Strategic Marketing & Branding

Guest & Client Relationship Management

Leadership & Team Development

Revenue Awareness & Business Acumen

Creativity & Innovation

Excellent Communication & Networking Skills

Key Performance Indicators (KPIs)

Room, Banquet, and F&B Revenue Achievement

Occupancy and ADR Growth

New Account Acquisition & Retention

Marketing ROI & Campaign Effectiveness

Client Satisfaction & Repeat Business

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • On-site parking
  • Paid training
  • Staff meals provided

Ability to commute/relocate:

  • Tacloban City: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Bachelor's (Preferred)

Experience:

  • Sales/Marketing: 3 years (Preferred)

Language:

  • English (Preferred)

Willingness to travel:

  • 100% (Preferred)

Work Location: In person

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