Trade Marketing Manager

3 days ago

Makati City, National Capital Region, Philippines Pay&Go (BTI Payments Phils, Inc.) Full time

COMPANY DESCRIPTION

Pay&Go is a pioneering and leading self-service payment kiosk operator in the Philippines. Certified by the Bangko Sentral ng Pilipinas and operates over 3,500 payment kiosks nationwide. The company provides secure and convenient access to financial services to millions of customers across the country.

TRADE MARKETING MANAGER

The Trade Marketing Manager focuses on strategies to boost product visibility and sales by ensuring that Pay&Go locations are attractive to users and drive demand at the point of sale. He/She will be tasked to develop and execute marketing plans tailored to specific channels, manage in-store promotions, and collaborate with other teams to achieve performance targets.

KEY RESPONSIBILITIES

·

Develop and Implement Strategies:
Create and execute offline and onsite marketing plans, including promotional campaigns, in-store displays, and loyalty programs, aligned with overall brand strategy for offline initiatives.

·      
Promotional Execution:
Manage in-store promotions, point-of-sale materials, brand ambassadors and advertising to drive performance and enhance brand presence.

·      
Market Research:
Monitor market trends, competitor activities, and consumer behavior to identify new opportunities and inform trade marketing strategies.

·      
Performance Monitoring:
Track key performance indicators (KPIs) related to kiosk performance, market share, and customer engagement, and adjust strategies as needed.

·      
Channel Management:
Work with various partners (locations, billers, organizations) to optimize product placement and visibility.

·      
Events Management:
Conceptualize, plan, and execute various trade and marketing events, including trade shows, conventions, contract signing with partners, and in-store activations.

·      
Budget & ROI:
Manage trade marketing investments and budgets, track performance metrics, and analyze results to optimize return on investment (ROI) and campaign effectiveness.

JOB QUALIFICATIONS

·      Bachelor's Degree, in any field. Marketing or Advertising degree is an advantage.

·      Technology savvy and should possess excellent computer knowledge.

·      Advanced communication skills.

·      Presentable, persistent and assertive.

·      Works well under supervision, alone or with others.

·      Able to manage a team.

·      Applicant must be willing to work in Makati City.

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