Product Manager, Poultry

2 days ago

Cebu City, Central Visayas, Philippines ADM Asia-Pacific Trading Pte. Ltd. Full time ₱1,200,000 - ₱2,400,000 per year

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at

Your Responsibilities:

  • Drive broiler and layer feed growth across B2B and B2C.
  • Lead product launches, seminars, digital strategy, activations.
  • Oversee feed line lifecycle and localized campaign execution.
  • Develop, manage, and execute marketing strategies and product plans for broiler, layer, free-range chicken, duck, and duck layer feeds.
  • Lead new product development (NPD), reformulations, and performance optimization in collaboration with R&D and Technical Services.
  • Monitor product performance through field feedback, trial results, and sales data to drive continuous improvement.
  • Collaborate with Sales, Technical, Supply Chain, and Finance teams to ensure product readiness, availability, pricing, and alignment with market demand.
  • Conduct market research, competitor benchmarking, and farmer behavior analysis to guide product positioning.
  • Lead company participation in poultry-related industry events and trade expos:
  • Coordinate with event organizers, booth fabricators, and global brand experience teams.
  • Draft event project briefs, prepare booth guidelines, and conduct pre-event briefings for internal team members.
  • Ensure event messaging and branding align with strategic poultry product goals.
  • Manage and monitor poultry-related social media platforms (Facebook, Instagram, YouTube, etc.) :
  • Create content calendars with the digital team/third party agency and execute targeted campaigns (e.g., feeding tips, farmer stories, promo teasers).
  • Monitor post engagement, respond to customer inquiries, and provide insights to refine future campaigns.
  • Support implementation of technical seminars, training events, and promotional campaigns in coordination with technical department/technical managers.
  • Support implementation of technical seminars, training events, and promotional campaigns in coordination with technical department/technical managers.

Your Profile:

  • Bachelor's degree in Veterinary Medicine, Animal Science or equivalent.
  • Minimum 3-5 years experience in poultry and/or animal health space in terms of product and brand management.
  • Commercial sales experience with good commercial acumen is highly preferred.
  • Willing to travel within Philippines for about 30-50% of the time.
  • Strong technical knowledge in poultry production.

Your Future Perspective:

  • Challenging tasks, short decision-making processes and a high level of personal responsibility
  • Room for innovative thinking and growth with the possibility to manage your own career path.
  • A company culture which promotes continuous learning and diversity.
  • Excellent career opportunities in a world leading nutrition company.
  • ADM is a company where managers and colleagues are encouraged to discuss and enable the flexibility that is needed to meet the demands of work and life.

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