Social Media Manager
5 days ago
Responsibilities:
- Strategy and planning: Develop, implement, and manage our overall social media strategy to align with business goals.
- Content creation: Create, edit, and schedule engaging and relevant content (text, image, video) on a daily basis across platforms like Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
- Community management: Monitor social channels, respond to comments and messages in a timely manner, and engage with followers to build a strong online community.
- Analytics and reporting: Track key metrics, analyze performance data, and report on the effectiveness of social media campaigns and strategies to management.
- Campaign execution: Collaborate with marketing and other teams to design and execute social media campaigns.
- Trend analysis: Stay up-to-date with the latest social media trends, technologies, and best practices to keep our brand relevant.
- Brand consistency: Ensure all social media content is consistent with the company's brand voice and messaging.
For Employer Branding (additional responsibilities):
- Develop and implement employer branding strategies: to attract and retain talent.
- Create and manage content for career pages: and social media to showcase the company culture and employee experience.
- Monitor and analyze employer brand performance metrics .
- Support recruitment marketing campaigns: by using social media to promote job openings and attract candidates.
- Gather employee feedback: to improve the employer brand's perception.
Qualifications:
- Proven work experience as a Social Media Manager or similar role.
- Excellent knowledge of various social media platforms and their respective audiences.
- Strong content creation, copywriting, and editing skills.
- Familiarity with social media analytics tools and the ability to interpret data.
- Experience with social media management tools.
- Understanding of marketing, advertising, and search engine optimization (SEO) principles.
- Strong communication and interpersonal skills.
- Bachelor's degree in Marketing, Communications, or a related field is often preferred.
Job Type: Full-time
Education:
- Bachelor's (Preferred)
Experience:
- Social media management: 2 years (Preferred)
- Recruitment Platform: 2 years (Preferred)
- Employer Branding: 2 years (Preferred)
Work Location: Remote
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