Marketing Manager

2 weeks ago

Manila, National Capital Region, Philippines Genesis BBQ Chicken Asia Incorporated Full time $104,000 - $130,878 per year
  • Develop and implement comprehensive marketing strategies to strengthen brand presence and drive business growth.
  • Plan, execute, and monitor marketing campaigns across digital and traditional channels.
  • Manage and optimize the marketing budget to ensure maximum ROI.
  • Lead market research and competitor analysis to identify trends and opportunities.
  • Collaborate with internal teams' sales, product development, design to align marketing efforts with business objectives.
  • Oversee content creation, advertising, public relations, and promotional activities.
  • Track, analyze, and report on campaign performance and marketing KPIs.
  • Manage and mentor the marketing team, ensuring continuous learning and development.
  • Build relationships with external partners, media, and agencies.
  • Ensure brand consistency across all marketing materials and platforms.
  • Perform other tasks that may arise from time to time.

Education and Qualifications

  • Bachelor's degree in marketing, Business Administration, Entrepreneurship, or any related filed.
  • Proven marketing experience, ideally in restaurant or F&B setting.
  • More than 5 years of Marketing experience with 2 years in supervisory or management level.

Skills and Specifications

  • Strong grasp of digital marketing and social media
  • Excellent communication and interpersonal skills
  • Ability to analyze data and market trends for strategic decision
  • Creative thinking and problem solving.
  • Strong organizational and project management abilities

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