Marketing Supervisor

4 hours ago

Makati City, National Capital Region, Philippines Peregrine Full time $40,000 - $80,000 per year

Job Summary

The Marketing Manager will be responsible for developing and executing effective digital and events marketing strategies to strengthen brand presence, drive customer engagement, and achieve business growth targets. This role works closely with the E-commerce Manager, Business Unit Head, and Retail-Sales Team to ensure seamless coordination across all marketing initiatives, both online and offline.

Key Responsibilities

Digital Marketing & Campaign Management

  • Develop, implement, and manage digital marketing campaigns across various platforms including Facebook, Instagram, YouTube, and TikTok.
  • Create and maintain a weekly/monthly campaign calendar to align marketing activities with business goals.
  • Optimize content for the website and social media channels to enhance engagement and visibility.
  • Execute and monitor paid promotional ads to achieve ROI and conversion goals.
  • Produce high-quality blogs, infographics, videos, and digital content to effectively promote products and brands.

Brand Development & Strategy

  • Drive brand awareness and engagement through innovative campaigns that attract and retain customers.
  • Conduct market research and analyze emerging trends to identify opportunities for brand growth.
  • Prepare and present strategic marketing reports and performance analysis to management.
  • Collaborate with cross-functional teams (Product, CRM, Retargeting) to design and execute acquisition and retention campaigns.

Events & Collaboration

  • Lead the planning and execution of events marketing campaigns, ensuring alignment with brand strategy and objectives.
  • Partner with the creative team for photo and video shoots to produce compelling marketing materials.
  • Work closely with Retail-Sales and E-commerce teams to ensure integrated marketing efforts across channels.

Performance & Reporting

  • Analyze campaign performance and generate actionable insights for continuous improvement.
  • Utilize analytics tools such as Google Analytics and Facebook Insights to track KPIs and optimize marketing spend.
  • Prepare periodic reports on campaign performance, audience engagement, and ROI metrics.
Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • At least 3 years of relevant experience in Social Media Management, Digital Marketing, Integrated Marketing Communications, or Events Management.
  • Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Experience with marketing automation tools and digital analytics platforms (Google Analytics, Facebook Insights, etc.).
  • Strong analytical, strategic, and creative thinking skills.
  • Excellent verbal and written communication abilities.
  • Highly organized, detail-oriented, and able to manage multiple projects under pressure.
  • Strong commercial acumen with the ability to develop growth-oriented marketing strategies.

What We Offer

  • Competitive compensation package based on experience and performance.
  • Hybrid work setup – enjoy flexibility while staying connected with a collaborative team.
  • Professional growth and career advancement through ongoing training, mentorship, and exposure to diverse marketing initiatives.
  • Opportunities to lead and be part of impactful brand and industry events that make a difference.
  • A creative and supportive work environment that values innovation, teamwork, and results.

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