Design and Brand Lead

2 days ago

Makati City, National Capital Region, Philippines Angkas Full time

Angkas' mission is to eradicate poverty in the Philippines by providing opportunities for its bikers to create a source of livelihood that impacts their family and their communities.

The Brand & Design Lead will lay the groundwork for this shift by crafting a cohesive, emotion-driven product identity and driving design innovation that strengthens usability, clarity, and product excellence.

What you'll be doing:

● Set the vision and direction for Angkas' design and brand expression across all engagement products.

● Shape, evolve, and scale the design and brand expression of Angkas' customer and driver products.

● Lead the experience design of a high-traffic platform serving millions of users, ensuring clarity, consistency, and emotional resonance across all touchpoints.

● Simplify complex operational features into intuitive, emotionally resonant flows.

● Drive the creation of new design patterns, interaction models, and brand elements in partnership with Marketing, Ops, and Product Managers.

● Invent new design patterns, interaction moments, and brand assets that move the Angkas product forward.

● Partner deeply with Product, Ops, and Marketing to drive cohesive brand impact and business results.

Requirements

Bachelor's degree in Design, Psychology, Engineering, Business, or related field (Master's degree preferred).

7+ years in product design (UI/UX) and at least 2 years leading design direction with:

  • Proven experience bringing brand personality or narrative into a digital product, not just marketing assets.
  • Strong interaction design, prototyping, and usability testing skills.
  • Ability to define and lead workshops (principles, narrative, co-creation).
  • Exposure to brand strategy or campaign development.
  • Design system development in scaling environments.
  • Proficiency in data analysis and ability to use data and metrics to inform design decisions
  • Motion/micro-interaction design capabilities.

Specialized skills:

a. Capable of influencing cross-functional stakeholders and leadership, thought leader on design and brand

b. Portfolio showing examples of design work that increased user pride, motivation, behavior change, or emotional engagement.

Benefits

Why join Angkas?

  • Freedom of work
  • Work life balance
  • Free meal and use of gym
  • Opportunities for promotion
  • Start-up environment
  • Multi-cultural and Agile work environment
  • Diversified use of technology

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