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Digital Design Lead

2 weeks ago

Makati City, National Capital Region, Philippines SMARTER GOOD INC Full time
  • Ensure quality of work by managing and coaching creative teams in producing high-impact, multi-platform digital content across multiple projects and from conception to completion. Check and edit copy and design drafts at identified check points prior to Editorial, ADM, and client submission. Join and effectively facilitate brainstorming as needed.
  • Ensure a data-led approach to digital design and marketing, focusing on user experience and measurable outcomes. Leverage research and analytics to inform strategic decision-making and optimize campaign performance. Enforce tracking and analysis of digital marketing performance metrics to measure ROI and identify areas for improvement.
  • Provide guidance and mentorship in visual storytelling and designing clickable content, compelling concepts, end-to-end user journeys, and interactive digital experiences that are aligned with client goals.
  • Serve as the digital brand guardian of Smarter Good across web, mobile, and app through various initiatives, leading development and refinement of design and content and also ensuring consistent brand execution across all channels.
  • Lead or collaborate on special projects as assigned by management.
  • Drive innovation through the use of new digital content tools and technologies.