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Director, Frontline Marketing
2 weeks ago
Join to apply for the Director, Frontline Marketing - Philippines role at The Coca-Cola Company. Our vision is to deliver loved brands, done sustainably, for a better shared future.
We strive for excellence in ingredients, innovation, design, and marketing. As a Director, Frontline Marketing for the Philippines, you will work to align bottlers on the marketing agenda, including portfolio priorities, category/brand strategies, objectives, investments, success metrics, activity calendars, innovation projects, and IMX platforms in partnership with Frontline Commercial and Franchise Leadership. Does this sound like you?
You're a highly motivated and passionate marketer who likes to push boundaries in brand activation and product launches. You enjoy finding creative ways to accelerate brand and business growth in one of the world's biggest markets for Coca-Cola. You thrive in collaborating with diverse, multicultural marketing teams globally to execute innovative brand ideas.
You are a master storyteller who can rally stakeholders to enhance campaign execution and brand performance. You are adaptable, turning good ideas into great activations and executions. You excel in dynamic environments, providing clarity in complex situations.
This role offers an opportunity to grow our portfolio of brands in the Philippines, including Coca-Cola, Sprite, Royal, Wilkins, Nutriboost, Minute Maid, Lemondou, and more. What You'll
Do For UsManage bottler alignment on marketing strategies and plans with key partners. Implement regional market development projects.
Contribute to innovation projects and local marketing campaigns. Develop consumer and shopper engagement strategies. Lead local brand activation, including POS, promos, experiential marketing, and events.
Support customer and shopper marketing initiatives, maintaining strong relationships with key clients. Build relationships with bottlers for alignment and buy-in. Negotiate and coordinate with stakeholders.
Identify localization needs for campaigns. Qualifications & RequirementsBachelor's degree or equivalent experience.10 years of marketing and leadership experience, including team management. Experience with marketing activation.
Business, commercial, and financial acumen. Experience working with Coca-Cola's external partners. International marketing experience preferred.
Experience in cross-functional and cross-geographical teams preferred. Key Knowledge RequirementsMastery of (Required)Business & Brand StrategyMarketing activation/execution
Project ManagementInnovation commercialization
Point of sales and experiential marketing
Relationship management
Team management & leadership
Good to HaveMarket dynamics in franchise units
Strong business acumen
Consumer insights
Growth-oriented thinking
What We Can Do For YouWork with iconic brands like Coca-Cola, Simply, Fairlife, Topo Chico.Engage with diverse customers across retail, grocery, theme parks, cinemas, restaurants, and more.
