Brand Manager – Global Brand Marketing

2 days ago

Manila, National Capital Region, Philippines Universal Robina Corporation Full time ₱1,500,000 - ₱3,000,000 per year

Grow Beyond UR Job with URC

Universal Robina Corporation
is looking for
Brand Manager – Global Brand Marketing.

Position Summary

The Brand Manager supports the development and execution of regional brand strategies for assigned categories (Bakery & Candies / Beverage RTD). This role ensures brand plans are aligned with global priorities while adapting to local market needs. The Brand Manager drives innovation projects, brand building initiatives, and portfolio management to deliver growth and strengthen brand equity across multiple markets.

Key Responsibilities

Brand Strategy & Activation

  • Translate global brand positioning into regional strategies and activation plans.
  • Partner with country teams to ensure effective local execution and consistency across touchpoints.

Innovation Support

  • Manage assigned innovation projects from concept to launch, ensuring cross-functional alignment with R&D, Finance, and Supply Chain.
  • Monitor performance of new products and recommend improvements.

Portfolio Management

  • Support portfolio optimization, pricing architecture, and SKU rationalization to drive profitability and relevance.

Consumer & Market Insights

  • Analyze consumer trends, competitive landscape, and market performance to inform brand decisions.
  • Work with Consumer Insights team to embed data-driven thinking into plans.

Performance Tracking

  • Monitor KPIs (volume, share, equity) and provide regular updates to senior management.
  • Recommend corrective actions to achieve targets.

Cross-Functional Collaboration

  • Coordinate with Creative, Media, and Digital teams for integrated campaign execution.
  • Ensure timely delivery of marketing assets and programs.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 3–5 years of experience in brand management or marketing, preferably in FMCG.
  • Strong understanding of brand strategy, innovation processes, and consumer insights.
  • Excellent project management and stakeholder engagement skills.
  • Ability to work in a matrix organization and manage multiple priorities.

Key Competencies

  • Strategic Thinking
  • Consumer-Centric Mindset
  • Collaboration & Influence
  • Analytical Skills
  • Results Orientation

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

  • Global Brand

    1 week ago

    Manila, National Capital Region, Philippines Ubiquity Global Services, Inc. Full time ₱2,000,000 - ₱2,500,000 per year

    We're seeking a strategic and visionary Global Creative Director to shape Ubiquity's brand voice, visual identity, and creative strategy. This role is ideal for a high-level creative leader who thrives on collaboration, driving world-class brand storytelling, and partnering with cross-functional teams to elevate Ubiquity's presence in the B2B market.The...

  • Brand Marketing Manager

    1 week ago

    Manila, National Capital Region, Philippines FOODEE GLOBAL CONCEPTS Full time ₱1,500,000 - ₱2,500,000 per year

    Job Summary:We are seeking an experienced and results-driven Brand Marketing Manager to lead the strategic development and execution of brand initiatives that strengthen brand identity, drive customer engagement, and increase market share. This role is responsible for developing cohesive brand strategies, overseeing marketing campaigns, and ensuring all...

  • brand marketing strategist

    2 days ago

    Manila, National Capital Region, Philippines FOODEE GLOBAL CONCEPTS Full time ₱900,000 - ₱1,200,000 per year

    Job OverviewWe are looking for a passionate and results-driven Brand Marketing Strategist to join our growing team. The ideal candidate will play a key role in developing and executing branding, marketing, and promotional strategies that strengthen the presence of our F&B brands in the Philippine market.Key ResponsibilitiesDevelop and implement integrated...

  • Brand Marketing Strategist

    1 week ago

    Manila, National Capital Region, Philippines FOODEE GLOBAL CONCEPTS Full time ₱900,000 - ₱1,200,000 per year

    Key Responsibilities:Develop and execute brand marketing strategiesCreate and manage campaigns across digital and traditional channelsAnalyze market trends and consumer insightsCollaborate with cross-functional teamsMonitor and optimize campaign performanceQualifications:2–3 years of experience in marketing or brand strategy (F&B preferred)Strong creative,...

  • Brand Associates

    1 week ago

    Manila, National Capital Region, Philippines Rustan Marketing Corporation Full time ₱900,000 - ₱1,200,000 per year

    Job Description:To provide marketing input and support to the brand, by working closely with the Senior Brand Manager (SBM)/Brand Manager (BM), and the Sales Team, as well as the entire group / division and by aligning with the marketing processes / activities with the brand's business plans, objectives and strategies.Must demonstrate commitment to the...

  • Brand Manager

    2 weeks ago

    Manila, National Capital Region, Philippines Primer Group of Companies Full time ₱1,500,000 - ₱2,500,000 per year

    COMPANY DESCRIPTIONEstablished in the Philippines in 1985, the Primer Group of Companies leads in delivering superior customer experiences through the retail and distribution of top consumer brands in outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle. Headquartered in Manila, the company employs over 3,500 people and operates...

  • Brand Executive

    2 days ago

    Manila, National Capital Region, Philippines CSCOR Global Intertrade Corp. Full time ₱360,000 - ₱480,000 per year

    At CSCOR Global Intertrade Corp, we believe in creating brands that connect, inspire, and bring joy to everyday life. We're on the lookout for a Brand Executive who's passionate, creative, and ready to make a big impactWhat You'll Do:Build and grow the brand with fresh ideas and bold strategies.Plan and execute exciting campaigns that connect with our...

  • Brand Manager

    1 week ago

    Manila, National Capital Region, Philippines Silverwave Corporation Full time ₱900,000 - ₱1,200,000 per year

    Company DescriptionSilverwave Corporation specializes in market expansion services for top specialty food and beverage brands. Managing over 20+ different brands from countries such as Australia, USA, Japan, Germany, and the Philippines, our expertise helps these brands grow and thrive in new markets.Role DescriptionThis is a full-time role for a Brand...

  • Brand Manager

    1 week ago

    Manila, National Capital Region, Philippines Co Ban Kiat Hardware, Inc. Full time ₱1,500,000 - ₱2,500,000 per year

    Overall Job Purpose:Achieve Brand sales and profit targets through brand-building programs that improve brand awareness, customer engagement, and loyalty, and increase market share.General Duties and Responsibilities:Establishes a clear and compelling vision for the brand and product portfolio in relation to Principal's and CBK's vision.Champions a broad...

  • Brand Media Executive

    2 days ago

    Manila, National Capital Region, Philippines C'SCOR GLOBAL INTERTRADE CORP. Full time ₱900,000 - ₱1,200,000 per year

    At CSCOR Global Intertrade Corp, we believe in creating brands that connect, inspire, and bring joy to everyday life. We're on the lookout for a Brand Executive who's passionate, creative, and ready to make a big impactWhat You'll Do:Build and grow the Babay brand with fresh ideas and bold strategies.Plan and execute exciting campaigns that connect with our...