Brand Manager

6 days ago

Taguig, National Capital Region, Philippines NextWave Consulting Full time ₱1,200,000 - ₱1,500,000 per year

Responsibilities:

  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Lead creative development to motivate the target audience to "take action"
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors' activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor customer reactions
  • Devise innovative growth strategies
  • Align the company around the brand's direction, choices and tactics

Requirements:

  • Bachelor's degree or above, major in marketing, communication, advertising or related fields is preferred;
  • 5 years or more of brand management experience, with overseas experience in the Philippines preferred;
  • Possess strategic thinking and execution capabilities, and be skilled in cross-departmental collaboration;
  • Fluent in English, familiar with local culture and mainstream media platforms in the Philippines;
  • Responsible, good at communication, and with strong adaptability to pressure.
  • Both Local and Expat candidates are available.

岗位职责:

  • 负责制定并执行针对菲律宾市场的品牌战略,提升品牌认知度与影响力。
  • 分析本地市场趋势、用户偏好及竞争动态,提出品牌定位及传播策略。
  • 统筹品牌传播计划,包括广告、公关、线上线下活动及社交媒体运营。
  • 协调内部团队及外部合作资源,确保品牌活动的高效落地。
  • 监控品牌关键指标(KPI),持续优化品牌表现与用户体验。
  • 支持新产品/服务的市场推广,确保品牌一致性与市场渗透。

任职要求:

  • 本科及以上学历,市场营销、传播、广告等相关专业优先;
  • 5年及以上品牌管理经验,有海外市场(菲律宾)经验者优先;
  • 具备战略思维与落地执行能力,擅长跨部门协作;
  • 英语流利,熟悉菲律宾本地文化和主流媒体平台;
  • 有责任心,善于沟通,具备较强抗压能力
  • 本地或外籍候选人均可

Job Types: Full-time, Permanent

Pay: Php100, Php150,000.00 per month

Benefits:

  • Flextime
  • Pay raise

Work Location: In person

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