
Brand Manager
4 days ago
Market Analysis
* Proactively understand customer needs and pursue new brand awareness and marketing opportunities.
*Conduct regular market research involving direct and indirect competitors, industry and market trends, and consumer behavior.
* Analyze market trends and behavior of competitors and consumers.
* Anticipate and remain up-to-date with developing market trends, industry trends to maintain resonance with its customers.
Target Market Identification
* Identify the bullseye target market based on analysis of the brand and products.
* Describe the target market's demographic, psychographic, and behavioral or financial profile to be able to create the correct brand strategy and executions.
* Analyze the competitor's target market vis-à-vis the brand's target market.
Strategy Development
* Define brand strategy and roadmap based on market analysis and target market identification.
* Identify the brand's positioning, ensuring its competitive advantage among its competitors and the industry.
* Analyze the appropriate media mix strategy of the brand, ensuring resonance and usage of the target market.
* Define and manage the brand communication strategy using a variety of media.
* Evaluate the appropriate strategy based on the identification of 4Ps (Product, Price, Place, Promotion).
Branding and Communication Management
* Responsible for planning and execution of the brand strategy, guidelines, promotional activities, and marketing campaigns, to establish and maintain product branding.
* Maintain brand integrity, compliance, and raise brand awareness.
* Own the development and messaging of the brand narrative.
* Translate brand elements into plans and go-to-market strategies.
* Measure and report performance of all marketing campaigns, and assess ROI / KPIs.
* Collect, interpret, and review brand development information.
Leadership
* Providing guidance and leadership to the brand team.
* Lead marketing team members through campaigns.
Reports Submission
Weekly Work Plan – weekly
Competitive Landscape – monthly
* Accomplishment Report - as needed
* Post Evaluation Report for campaigns - as needed
Additional Administrative Functions
* Assist in other fields that may require it from time to time.
* Report to management and stakeholders, and provide advice regarding future brand activities and plans.
* Reviewing, monitoring, and managing campaign budgets.
* Establish and develop relations with other department heads, clients, customers, auditors, government, media, and external partners.
Job Types: Full-time, Permanent
Pay: Php70, Php75,000.00 per month
Benefits:
- Additional leave
- Company Christmas gift
- Company events
- Employee discount
- Health insurance
- Opportunities for promotion
- Paid training
- Pay raise
- Promotion to permanent employee
- Staff meals provided
Application Question(s):
- Do you have FMCG backgound ?
Experience:
- Brand Manager: 3 years (Preferred)
Work Location: In person
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