Marketing Analyst II I Project-Based

5 days ago

Bonifacio Global Metro Manila, Philippines Manpower Outsourcing Services, Inc. Full time

Basic Qualifications:

  • Bachelor's degree
  • 2-3 years' experience in any Marketing Automation platform
  • Advanced experience with Eloqua is a must
  • Familiarity with Workfront, Salesforce, Excel and Microsoft Office Suite
  • At least 2-3 years working knowledge of HTML, CSS, and JavaScript
  • At least 2-3 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e- commerce and a general understanding of web technologies
  • Demonstrated ability to manage concurrent projects
  • High degree of accuracy and ability to work at a detailed level on a daily basis

Preferred Qualifications:

  • Highly organized, good time management skills, and customer centric
  • Ability to work both independently and as a team member as necessary
  • Strong analytical skills and attention to details
  • Strong command of English language
  • Eloqua, Workfront, SFDC, Eloqua Business Intelligence

Job Responsibilities:

The role is responsible for the end-to-end support and execution of the business group's requirements for various types of marketing automation requests

Email Marketing, Website Forms, and Landing Pages

  • Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based
  • Develop emails and landing pages using approved templates to optimize performance through A/B Testing and segmentation
  • Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team
  • Build campaigns based off workflows designed by digital strategists and project managers
  • Develop and implement a strategy for lead management and reporting, working closely with sales and marketing
  • Deliver performance improvements via ongoing testing and results to provide continued learning

Contact Management

  • Preparation of target list segments for marketing campaign, complying to 3M standards

Analytics & Reporting

  • Track and report performance of marketing automation campaigns
  • Develop controls on all data inputs and outputs to drive data cleanliness
  • Assist in plan development, tracking, and reporting of campaign performance
  • Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement
  • May be assigned to generate and analyze MA reports as needed by the area or the business

Other Ad-hoc Duties

  • Assist in project transitions thru process documentation and knowledge transfers.
  • Acts as subject matter expert and will assist management and area process experts in process improvement and standardization.
  • May be assigned to do Quality control of the MA Analysts' output.

Compensation and Benefits: HMO, LIFE INSURANCE, 15VL 15SL (PRO-RATED)

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