Meta Ads Specialist

2 days ago

Manila, National Capital Region, Philippines VAME LTD Full time

We are looking for an experienced Meta Ads Specialist with agency experience to manage and optimize Meta advertising campaigns across multiple client accounts.

This is a hands-on, performance-focused role. You must have proven experience running both eCommerce and lead generation campaigns, managing multiple ads at the same time, and working in a fast-paced agency environment.

Key Responsibilities

Meta Ads Management

  • Build, launch, manage, and optimise Meta ad campaigns end-to-end
  • Manage eCommerce and lead generation campaigns
  • Handle multiple client accounts simultaneously
  • Monitor budgets, pacing, and performance daily

Campaign Optimization

  • Apply Meta best practices while using performance data to guide decisions
  • Test audiences, creatives, formats, messaging, and funnels
  • Identify performance issues and implement data-driven improvements

Creative Collaboration

  • Brief creative teams with clear, performance-based direction
  • Provide feedback on ad angles, hooks, formats, and messaging
  • Use performance data to guide creative testing and iteration

Reporting & Communication

  • Prepare weekly performance reports for Account Managers
  • Clearly communicate results, insights, and recommended actions
  • Proactively flag risks, opportunities, and performance changes

Performance & Data

  • Track key metrics such as CPA, ROAS, CTR, CVR, frequency, and spend
  • Support Account Managers with insights for client reporting
  • Ensure campaigns align with client goals and KPIs

Required Experience

  • Proven hands-on Meta Ads experience (required)
  • Agency experience managing multiple client accounts
  • Experience running both eCommerce and lead generation campaigns
  • Strong knowledge of Meta Ads Manager and Business Manager
  • Comfortable managing multiple live campaigns at once

Skills & Attributes

  • Strong English communication skills (written and verbal)
  • Highly organized with strong attention to detail
  • Data-driven and confident making performance-based decisions
  • Proactive, reliable, and able to work independently
  • Comfortable in a fast-paced agency environment

Nice to Have

  • Experience with other paid platforms (Google Ads, TikTok, etc.)
  • GA4 or reporting dashboard experience
  • Experience working closely with Account Managers

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