WFH Lead Meta Ads Specialist

2 weeks ago

Manila, National Capital Region, Philippines BruntWork Full time

Job Overview

We are seeking a Lead Meta Ads Specialist (Digital Products & Performance Scaling) to lead Meta advertising campaigns for a growing Canadian digital products company. This role focuses on Instagram advertising for products like PDFs and books, driving revenue growth through strategic audience targeting, campaign optimization, and ROI-focused performance. The position offers autonomy, a performance-driven environment, and opportunities for increased responsibilities as successful campaigns scale.

Independent Contractor Perks

  • Health Insurance Coverage for eligible locations
  • Permanent work from home
  • Immediate hiring
  • Steady freelance job
  • Comprehensive support for Payroll, HR, and IT through BruntWork

Schedule: Monday to Friday, 9:00 AM – 6:00 PM Eastern Time (Canada) with 1-hour unpaid break, 40 hours per week

Responsibilities

  • Develop and manage Meta ad campaigns specifically for digital products (PDFs, books) on Instagram
  • Create targeted advertising strategies to reach optimal audiences for digital product sales
  • Monitor campaign performance and optimize for maximum return on investment
  • Analyze campaign data and make strategic adjustments to improve effectiveness and reduce cost per acquisition
  • Scale successful ad campaigns across multiple product lines and Instagram pages
  • Manage ongoing campaign maintenance, A/B testing, and performance tracking
  • Provide regular reporting on campaign performance, ROI metrics, and optimization recommendations
  • Collaborate on audience research and customer persona development for better targeting

Requirements

  • High-level knowledge of Meta advertising platforms, Facebook Ads Manager, and Instagram advertising tools
  • Proven track record with e-commerce or digital product advertising campaigns
  • Strong analytical skills with experience in ROI optimization and performance metrics analysis
  • Experience with audience targeting, lookalike audiences, and conversion tracking setup
  • Ability to interpret campaign data and make strategic adjustments for improved performance
  • Knowledge of digital product marketing strategies and e-commerce best practices
  • Bonus: experience with multiple product launches or scaling successful campaigns
  • Bonus: familiarity with Canadian market dynamics and consumer behavior

Side note: Since this is a permanent work-from-home position and an "Independent Contractor" arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional pay rate is based on hourly rates and the rate depends on your performance in the application process.

ReminderApply directly to the link provided; you will be redirected to BruntWork's Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording. APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.

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