ECommerce Marketing Manager

1 day ago

Pasig, National Capital Region, Philippines JS Unitrade Merchandise Full time

GENERAL PURPOSE:

Responsible for driving off and on platform marketing strategies and activities of all eCommerce accounts, ensuring increase traffic to drive sales and conversion.

DUTIES AND RESPONSIBILITIES:

  • Primary Duties and Responsibilities
  • Manage all e-commerce off platform marketing activities.
  • Run CPAS on all e-comm activities (Promo Campaign and SKU highlight).
  • Manage social media activities that will land on e-comm platforms.
  • Manage all e-commerce on platform marketing activities.
  • Manage all marketing sponsored solutions on site with deep dive analysis & execution.
  • Create contents specific to live stream & video feeds.
  • Able to manage livestream and affiliate marketing.
  • Responsible on all e-commerce strategic executions & Data Analysis:
    • Strategize and create promotion to execute on platforms (Brand Day, Special Sale and the like).
    • Collate and create analysis on consumer insights/behavior per platform.
    • Connect with other Brand for Collaboration to increase average order.
    • Maximize Brand Membership of platform to increase loyalty and repurchasing rate.
    • Analyze all platform activities and create comprehensive analysis and recommendation.
    • Recommend New Products to create based on e-comm trends.
    • Management of Ecommerce marketing budget:
    • Be able to allocate budget across all eCommerce platform and adjust spend based on performance.
    • Capable to recommend, defend and manage budgets of total Ecommerce marketing.
    • Ensure to manage with hanging balances under marketing spends.

Ensure that all creative strategies executed in all ecommerce platforms are aligned with direction of the brand

Knowledge & Skills:

Strong grasp of off and online platform marketing activities and strategies.

Highly analytical and capable of interpreting data to drive decisions to increase foot traffic to the ecommerce platform

Skills: Strategic thinker, expert on digital marketing, customer-focused execution, data analysis and cross-functional leadership

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