Brand Manager

22 hours ago

Taguig, National Capital Region, Philippines Robert Walters Full time $60,000 - $80,000 per year

A leading organisation in the fast-moving consumer goods sector is seeking a passionate and knowledgeable Brand Manager to take charge of several skin care brands. This is an exceptional opportunity for you to shape the future of beloved products, working closely with a supportive Category Head and guiding a Brand Assistant. You will be at the forefront of developing and executing brand strategies that drive market share, profitability, and consumer loyalty.

What You'll Do

  • Develop and implement robust brand strategies for multiple skin care lines to achieve ambitious business goals across diverse markets.
  • Conduct thorough market analysis on a regular basis to identify emerging trends, new opportunities, and potential competitive threats within the skin care sector.
  • Define clear brand positioning, target audience segmentation, and key messaging that aligns with overall category objectives and resonates with consumers.
  • Plan and execute integrated 360-degree marketing campaigns across digital platforms, print media, retail environments, and other relevant channels to maximise brand awareness and engagement.
  • Collaborate closely with sales, product development, supply chain, and other internal teams to ensure seamless execution of all brand initiatives.
  • Monitor campaign performance metrics meticulously, using data-driven insights to optimise strategies for greater effectiveness and return on investment.
  • Manage the full lifecycle of existing products while proactively identifying opportunities for new product development or line extensions based on consumer needs.
  • Work hand-in-hand with research and development teams to create innovative skin care solutions that address evolving market demands.
  • Ensure consistent branding across every touchpoint—including packaging design and communication materials—to maintain a unified brand identity.
  • Supervise and mentor the Brand Assistant by providing guidance on daily tasks as well as supporting their professional development within the team.

What You Bring

  • Bachelor's degree in Marketing, Business Administration or related field; an MBA is considered highly advantageous for this position.
  • At least five years' experience in brand management within the FMCG sector is essential; prior exposure to skin care or personal care categories is particularly desirable.
  • Proficiency in marketing tools such as Google Analytics or CRM platforms alongside advanced skills in Microsoft Office Suite (Excel and PowerPoint) is required.
  • Demonstrated analytical abilities with a proven track record of translating complex data into actionable business insights that inform strategy.
  • Exceptional communication skills—both written and verbal—enabling you to engage effectively with internal stakeholders as well as external partners like agencies or distributors.
  • Experience supervising or mentoring junior team members or assistants within a collaborative environment is important for success in this role.
  • A creative mindset combined with meticulous attention to detail ensures excellence in project management from concept through execution.
  • Ability to foster positive relationships across departments while acting as a dependable liaison between category leadership and operational teams.
  • Comfort presenting updates on brand performance to senior leaders while adapting messaging for different audiences as needed.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

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