Performance Marketing Specialist

4 days ago

Pasig, National Capital Region, Philippines ACCPRO INTERNATIONAL Full time ₱1,200,000 - ₱2,400,000 per year

The Digital Campaigns Manager collaborates with cross-functional teams and stakeholders in developing and overseeing the end-to-end strategy. The role plans, executes, and optimizes digital marketing campaigns across digital advertising, and performance marketing functions. This role acts as the connector between marketing strategies and client business goals, ensuring the traceability of ROI through campaign performance. Responsibilities include translating client requirements into actionable strategies, managing multi-channel campaigns, optimizing workflows, and providing strategic guidance to specialists and associates.

Key Accountabilities

  • Develop and execute comprehensive marketing strategies across digital advertising and SEM. This includes managing budgets, setting KPIs, and ensuring alignment with client goals.
  • Manage campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense, etc.), paid advertising workflows, and overall campaign structure.
  • Monitor, analyze and report on campaign performance (SEM & digital ads), using data driven insights to propose actionable next steps for optimization, including keyword analysis, bid management, A/B testing, and content planning.
  • Lead cross-functional collaboration with writers, designers, developers, and data teams to ensure campaign objectives are met efficiently.
  • Provide tactical and strategic support to specialists and associates, mentoring them to ensure best practices in campaign execution and optimization.
  • Identify and resolve potential campaign issues, streamline workflows to improve efficiency, and implement scalable processes to enhance overall performance.

Requirements

  • 3-5 years of B2B Marketing experience
  • Demonstrated interest in continuous learning and developing skills on multiple platforms, with the ability to analyze data and improve campaigns accordingly.
  • Strong leadership and communication skills, with experience in managing and mentoring a team.
  • Bachelor's degree in Information Technology , Digital Marketing, or a related field is an advantage.
  • Excellent communication skills, strong command of English, and experience working with cross-functional teams and clients.
  • Must be willing to report twice a week in Pasig City, on a night shift schedule from 8 PM to 5 AM
  • Has experience with the following: Google, Meta, LinkedIn, TOFU, MOFU, BOFU, Nurture

Work Arrangements

Work Address: Ortigas, Pasig City

Work Set-up: Hybrid (2x onsite and 3x WFH)

Work Schedule: Monday to Friday - Night shift (8 PM - 5 AM)

Job Type: Full-time

Pay: Php60, Php120,000.00 per month

Application Question(s):

  • Are you ok with the work arrangements? (Please see JD for the details.)
  • How much is your asking salary for the role?

Education:

  • Bachelor's (Preferred)

Experience:

  • B2B Marketing: 3 years (Preferred)
  • TOFU – Top of the Funnel: 1 year (Preferred)
  • MOFU – Middle of the Funnel: 1 year (Preferred)
  • BOFU – Bottom of the Funnel: 1 year (Preferred)
  • Google Marketing tools: 1 year (Preferred)
  • Meta Marketing: 1 year (Preferred)
  • Linkedin Marketing: 1 year (Preferred)
  • Nurture Marketing: 1 year (Preferred)

Work Location: Hybrid remote in Pasig

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