Performance Marketing Specialist

2 days ago

Pasig, National Capital Region, Philippines Curran Daly & Associates Full time $40,000 - $60,000 per year

This role is a Performance Marketing Specialist who acts as a consultant for clients, helping them achieve their marketing goals, specifically in the B2B (business-to-business) space. The position is focused on using data and analytics to manage and optimize digital advertising campaigns from start to finish.

Key Responsibilities
  • Manages and runs digital advertising campaigns on platforms like Google Ads, LinkedIn, and Facebook, as well as through email marketing and content syndication.
  • Monitors and optimizes campaigns by analyzing performance data and metrics to ensure a strong return on investment (ROI) and to meet client goals.
  • Collaborates with other teams to ensure campaign materials are delivered correctly and on time.
  • Generates performance reports and provides insights and recommendations for improving future campaigns.
  • Provides operational support for tasks such as creating audiences, setting up campaigns, running A/B tests, and managing conversion tracking.
  • Proactively contributes to team discussions and assists with other ad-hoc tasks or projects as needed.
Job Requirements
  • Requires 2-3 years of marketing experience, with a preference for B2B experience.
  • A Bachelor's degree in Marketing, Communications, or a related field is needed.
  • Candidates must have hands-on experience managing, optimizing, and reporting on ad campaigns from platforms like LinkedIn, Google, and/or Facebook.
  • A strong understanding of B2B marketing principles like demand generation and lead nurturing is preferred.
  • The role requires excellent communication, organizational, and analytical skills.
  • Candidates must be self-motivated, resourceful, and capable of working both independently and as part of a team.
  • The position is on-site in Pasig City, Philippines, and requires working a night shift schedule from 8 PM to 5 AM PST twice a week.

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