Senior Manager, Brand Gaming
3 days ago
- Develop and execute marketing strategies to attract gaming customers (mass, premiums, and VIP segments to the property.
- Strategize and implements campaigns aimed at non-carded (non-member) audiences to drive visitation to the gaming floor.
- Develop compelling brand messaging, promotions, and property experiences that entice trial and fist time players.
- Coordinate with events, digital OOH, and PR to create noise and visibility among prospective gaming customers.
- Lead branding, marketing and communications efforts for new gaming products.
- Develop campaigns to attract regional high potential markets (Korea, Taiwan, Malaysia, Singapore, Vietnam) to the property.
- Work closely with Digital, Marketing Services, PR and events to maximize impact of acquisition campaigns.
- Use data analytics to profile potential customers and identify high opportunity segments.
- Optimize strategies based on market response.
Qualifications:
- Bachelor's degree in Marketing, Business or related field; Master's preferred.
- Minimum of 8-10years of experience in brand management, preferably gaming/casino/integrated resort, or hospitality industry.
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