Social Media Marketing Specialist
4 days ago
Key Responsibilities:
- Develop and execute online sourcing strategies to attract qualified candidates for BPO roles
- Create, post, and manage job advertisements across various platforms including job boards, social media, and internal sites.
- Design visually engaging recruitment materials and digital graphics aligned with branding guidelines.
- Collaborate with recruiters and hiring managers to understand hiring needs and target audience.
- Optimize job ads using SEO techniques and current market trends.
- Monitor and analyze sourcing campaign performance; provide data-driven recommendations for improvement
- Build and maintain a strong talent pipeline through proactive sourcing and talent community engagement.
- Utilize tools such as Canva, Adobe Creative Suite, or similar for design work.
- Ensure consistent messaging and employer branding across all sourcing channels.
- Stay updated on digital marketing and sourcing trends to continuously enhance strategies.
Qualifications: - Bachelor's degree in Human Resources, Marketing, Communications, or related field.
- At least 1–2 years of sourcing or recruitment experience, preferably in a BPO setting.
- Proven experience in managing online recruitment campaigns and job ad creation.
- Proficient in graphic design tools (e.g., Canva, Adobe Photoshop/Illustrator).
- Strong understanding of social media recruitment and digital marketing strategies.
- Excellent communication, creativity, and time-management skills.
- Knowledge of applicant tracking systems (ATS) is an advantage.
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