Consumer Insights Lead

2 weeks ago

Makati City, National Capital Region, Philippines PepsiCo Full time ₱2,000,000 - ₱2,500,000 per year
Overview

The Consumer Insights Lead role will be responsible for insights generation for Asia Foods Operating Unit. This role will be responsible for identifying consumer led business opportunities to unlock the Foods Business in import-export markets. The role partners with the business in developing commercial unlocks based on sound understanding of consumers, category, competition and business models.

Responsibilities

What you will be responsible for:

  • Develop frameworks and tools to enable Trend spotting across consumers, category, Competition for Philippines markets
  • Develop capability to build a predictive model to identify which markets might lead trends within Philippines and develop a lead and lag model
  • Develop capability to drive Business, Market Intelligence
  • Enable the Business to develop commercial unlocks based on deep consumer / category understanding thorugh commercial thinking
  • Innovation Development : Enable quick, agile innovation thinking based on consumer, category understanding\
  • Joint Business planning : Partner with commercial and category teams to develop compelling customer Joint-business plans to unlock category growth (BFC & Premium Salty Snacks)
  • Manage research conducted by vendors and research agencies to ensure that information generated are relevant to the requirements of the business. Tracks and monitors the brand health of Phils Beverages brands and all Foods brands in the market through studies and research assignments conducted by the agencies.
  • Conducts and manages ad-hoc research related to consumer performance evaluation and other research initiatives for urgent information required
  • Supports the day to day requirements of the team and distributors in Asia Foods, for data or information required for business-related decisions
Qualifications

What you need to have:

  • At least 12-15 yrs of proven functional experience, experience in FMCG will be an advantage
  • Min Bachelor's degree in a relevant major
  • Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating
    Insights and Foresights / Ability to triangulate Machine learning with Human Insights towards Trend Spotting
  • Experience of working with AI, new age digital Insights tools for brand Building, Innovation, Market Intelligence
  • Ability to think Strategically, bring consumer and commercial understanding together
  • High Commercial Savviness – ability to work with senior team & challenge/ partner with them in strategic decision.
  • Good understanding of Business models such as I/Exp, E commerce etc – Past experience in any of these areas preferred
  • Good presentation and story telling capability
  • Strong Influencing skill and management skills
  • Advance in multi tasking skill & work well under pressure

  • Senior Marketing Analytics and Insights Manager

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Filinvest Development Corporation Full time ₱2,500,000 - ₱5,000,000 per year

    Job SummaryTheSenior Marketing Analytics & Insights Manageris responsible for leading the end-to-end analytics and insights function for the company's real estate portfolio. This role delivers data-driven intelligence that guides marketing strategy, campaign optimization, product positioning, and executive decision-making.The position oversees the creation...

  • Brand Lead

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Maya Full time ₱900,000 - ₱1,200,000 per year

    Consumer Segment MarketingOur MissionOur goal is for everyone to make bolder choices with their finances.To get there, we're creating an all-in-one ecosystem of financial services for today's generation of goal-getters. That feat takes extraordinary people-those with the guts to challenge the way things are and transform them into something better.To be part...

  • Head of Consumer Experience, Enablement and Optimization

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Maya Full time ₱1,200,000 - ₱3,600,000 per year

    Reimagine the future of customer experience.Maya is looking for a bold, strategic leader to transform how millions of Filipinos engage with digital finance—from e-wallets to crypto. If you're passionate about customer-first innovation, data-driven strategy, and operational excellence, this is your opportunity to lead change at scale.What You Will Do:...

  • Customer Service Associate II-Consumer

    2 weeks ago

    Makati City, National Capital Region, Philippines FIS Global Full time ₱250,000 - ₱500,000 per year

    Position Type : Full time Type Of Hire : Experienced (relevant combo of work and education) Education Desired : General Equivalency Diploma Travel Percentage : 0%GENERAL DUTIES & RESPONSIBILITIES• Provides customer support by phone, email or instant message to consumers. Serves as primary contact for inbound customer issues. Escalates more technical...

  • Brand Lead

    2 weeks ago

    Makati City, National Capital Region, Philippines Army Navy Burger + Burrito Inc Full time ₱300,000 - ₱420,000 per year

    JOB OBJECTIVESDevelops and executes marketing programs that enhances brand identity; To help achieve Company's sales and profit objectives increases awareness trial and repeat purchase of the Company and its Products.DUTIES AND RESPONSIBILITIESCorporate Brandinga. Assists in planning, strategizing and executing marketing designs and activities to establish...

  • InP - Customer Service Associate II-Consumer

    2 weeks ago

    Makati City, National Capital Region, Philippines FIS Global Full time ₱250,000 - ₱500,000 per year

    Position Type : Full time Type Of Hire : Experienced (relevant combo of work and education) Education Desired : General Equivalency DiplomaGENERAL DUTIES & RESPONSIBILITIES• Provides customer support by phone, email or instant message to consumers. Serves as primary contact for inbound customer issues. Escalates more technical product-related issues to...

  • Senior Brand Manager

    2 weeks ago

    Makati City, National Capital Region, Philippines FrieslandCampina Full time ₱1,500,000 - ₱3,000,000 per year

    Alaska Milk Corporation is on the lookout for a Senior Brand Manager who's passionate about building brands that nourish generations. If you have a strong FMCG background, a sharp eye for consumer insights, and the creativity to lead impactful campaigns, this is your chance to shape the future of one of the Philippines' most beloved dairy brands. Join us and...

  • Consumer Research Associate

    2 weeks ago

    Quezon City, National Capital Region, Philippines Human Nature (Gandang Kalikasan, Inc.) Full time ₱30,000 - ₱60,000 per year

    Human Nature (Gandang Kalikasan, Inc.), is currently the leading brand of natural cosmetics and personal/home care products in the country today. More than being known for our world-class products, we are primarily a social enterprise driven by the core philosophy of Pro-Philippines, Pro-Poor, and Pro-Environment seeking to inspire more businesses to better...

  • Brand Ambassador

    2 weeks ago

    Quezon City, National Capital Region, Philippines Professional Marketing Insights, Inc. (PMII) Full time ₱300,000 - ₱500,000 per year

    Demonstrate and explain products, methods, or services in order to persuade customers to purchase products or utilize services.Create a positive image and lead consumers to use itUse lectures, films, charts, and/or slide showsDistribute product samples, brochures, flyers etc. to source new sales opportunitiesIdentify interest and understand customer needs...

  • Business Insights and Data Analytics Officer

    2 weeks ago

    Makati City, National Capital Region, Philippines Golden Arches Development Corporation (McDonald's) Full time ₱300,000 - ₱600,000 per year

    Unlock your fullest potential with usMcDonald's is the largest fast-food chain with over 40,000 employees serving Filipinos all over the Philippines, and we are continuously on the lookout for high-caliber talents to join our growing teamWith us, working means an opportunity to grow with our limitless career opportunities, and experience an empowering,...