Brand Lead

Consumer Segment Marketing

Our Mission

Our goal is for everyone to make bolder choices with their finances.

To get there, we're creating an all-in-one ecosystem of financial services for today's generation of goal-getters. That feat takes extraordinary people-those with the guts to challenge the way things are and transform them into something better.

To be part of Team Maya is to be
Bolder for Better.
Description
Overview:
As a
Brand Lead /
Consumer Segment Marketing Lead
at Maya, you'll be part of a dynamic team that moves at lightning speed to deliver and drive sustainable adoption of innovative bundles of solutions to our customers. You'll work closely with cross-functional teams to ideate, develop, and execute world-class marketing strategies tailored to specific consumer segments and the dynamic needs of the times.

You'll be responsible for developing and implementing world-class direct-to-consumer and partnership-led go-to-market initiatives that drive adoption of
wealth management solutions (crypto, investment, insurance)
, international remittance services, and loyalty programs, alongside Wallet and Payments, Lifestyle, and other offerings.

What You Will Do

• Drive and work with internal cross-functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plans.
• Analyze customer needs, behaviors, and pain points to uncover valuable insights that inform marketing strategies.
• Define and position our fintech products and solutions for specific customer segments.
• Develop and execute tailored marketing campaigns to engage and drive value for each target segment.
• Measure and evaluate marketing effectiveness through data analytics and tools.
• Provide actionable insights and recommendations, you will help optimize marketing strategies.
• Optimize product, promotional, distribution, partnership, and pricing structures that fit with your assigned segments to enhance overall business profitability and market competitiveness.

What We Are Looking For

• Bachelor's degree in Marketing, Brand, Growth, Business Administration, or related fields.
• At least 3-5 years of experience in marketing, with a focus on segment marketing, product marketing, or brand management
• Strong analytical and research skills, with the ability to synthesize complex data using advanced tools into actionable insights and decisions.
• Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention.
• Knowledge of customer segmentation, targeting, and positioning, with a focus on creating personalized experiences for customers.
• Excellent communication, collaboration, stakeholder management, and project management skills, with the ability to manage multiple initiatives simultaneously.
• Knowledge of advanced fintech products like crypto, investments, insurance, and loyalty platforms is a strong advantage.

About Us
Maya is the all-in-one money platform that is bringing Filipinos bolder ways to master their money. It is powered by a unique integrated financial services ecosystem that addresses the ever-evolving needs of today's generation of money makers through cutting edge technology.

We lead millions of Filipinos — consumers, businesses, communities, and government agencies alike — into a version of the current digital economy that's more inclusive, transparent, and empowering than ever.

We are powered by the country's only end-to-end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services.

Maya Bank, Inc. and Maya Philippines, Inc. are regulated by the Bangko Sentral ng Pilipinas.