Digital Marketing Specialist

1 week ago

Davao City, Davao, Philippines SixEleven Full time ₱384,000 - ₱480,000 per year

Below are the key qualifications and capabilities we're looking for in a digital marketing specialist:

● Minimum of 4 years of hands-on experience in digital marketing, with a heavy focus on Meta Business Suite and Facebook/Instagram Ads Manager

● Proven ability to plan, execute, and optimize lead-generation campaigns using Meta tools ● Deep understanding of how Meta works: campaign structure, targeting (including retargeting and lookalikes), bidding strategies, ad formats, performance tracking, and pixel integration

● Ability to analyze and act on performance metrics in Meta and Google platforms to continuously improve results

● Familiarity with all aspects of the Meta ecosystem, including: ■ Audience targeting and segmentation

■ Pixel setup and troubleshooting

■ Conversion tracking and attribution

■ Creative testing and A/B testing

■ Performance reporting and optimization strategies

● Strong experience with Google Ads (Search, Display, YouTube) and Google Analytics (GA4), including:

■ Keyword research and ad copywriting

■ Campaign setup and conversion tracking

■ Interpreting analytics dashboards and making data-driven adjustments

● Solid understanding of lead funnels and how to optimize for conversion across platforms ● Experience managing and growing social media pages, including posting, engaging, and increasing organic reach

● Up-to-date knowledge of algorithm changes and industry best practices on Meta and Google platforms

● Ability to manage multiple campaigns simultaneously, stay organized, and deliver consistent results

● Strong communication skills for reporting, collaborating with creative teams, and adapting strategies

We are specifically looking for someone with a track record of delivering measurable ROI from paid campaigns on Meta and Google platforms.

Job Type: Full-time

Pay: Php40,000.00 per month

Benefits:

  • Health insurance
  • Paid training

Work Location: In person

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