Digital Engagement

The Digital Engagement & Marketing Manager is responsible for creating and executing strategies that drive customer engagement, brand loyalty, and sales through digital channels. This position is crucial for maintaining a strong and consistent digital presence for the retail brand while delivering personalized customer experiences that are value-driven.

1. Digital Engagement Strategy

• Develop and implement customer engagement strategies across digital touchpoints (social media, email, website, mobile apps).
• Strengthen brand-consumer relationships by curating personalized, interactive, and localized content for the Philippine market.
• Use integrated strategies that connect online and offline experiences to keep your brand consistent.

2. Digital Marketing Campaigns

• Lead the planning, execution, and optimization of digital marketing campaigns (social media, Google Ads, influencer collaborations, etc.) to drive traffic and conversions.
• Align campaigns with promotions, product launches, and key retail seasons (e.g., 11.11, 12.12, back-to-school).
• Monitor campaign performance and adjust tactics to ensure ROI and KPIs are met.

3. Customer Experience & Retention

• Develop and oversee digital loyalty programs, customer feedback loops, and post-purchase engagement strategies.
• Utilize CRM tools to segment audiences and deliver personalized messages based on shopping behavior and preferences.
• Analyze customer journeys and optimize touchpoints to improve satisfaction and retention.

4. E-commerce & Online Sales Support

• Collaborate with the e-commerce team to align digital engagement efforts with sales goals.
• Support online promotions through targeted messaging and landing pages that convert.
• Ensure product pages, banners, and digital assets are optimized for user engagement and SEO.

5. Analytics & Insights

• Track engagement metrics (likes, shares, comments, click-through rates, conversion rates) and analyze customer behavior.
• Utilize insights from Google Analytics, social media analytics, and CRM platforms to improve your strategies.
• Prepare regular reports on campaign effectiveness, audience growth, and engagement trends.

6. Cross-functional Collaboration

• Work closely with merchandising, visual, creative, and sales teams to align messaging and campaign timing.
• Coordinate with external partners, digital agencies, and platform representatives (e.g., Meta, Google) to maximize reach and performance.

7. Compliance & Brand Integrity

• Ensure all content and communication are aligned with brand guidelines and comply with Philippine regulations on data privacy and advertising.
• Monitor competitor activity and market trends to stay ahead in the digital landscape.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, ideally within the retail industry.
• Strong knowledge of digital platforms, content marketing, and consumer engagement tools.
• Proficient in tools such as Meta Business Suite, Google Analytics, email automation, and CRM systems.
• Creative, analytical, and customer-focused with strong project management skills.
• The position requires full-time onsite presence.

What We Offer / Company Benefits

• Open-flexible work schedule (fully on-site duty)
• COVID-19 Quarantine Program leave with pay per year
• Free eye check-up
• Sick Leave and Vacation Leave (if unused, convertible to cash at the end of the year)
• Health Insurance
• Life Insurance
• Annual merit increase (depending on the performance)
• Emergency loan
• Product purchase Discount (extended to immediate family members)
• Government-mandated Benefits