Digital Marketing Officer

2 days ago

Makati City, National Capital Region, Philippines ATR Asset Management (ATRAM) Full time

Role Summary:

The Digital Marketing Officer is responsible for managing ATRAM's digital platforms and campaigns to strengthen brand visibility, engagement, and business impact. This role ensures timely content updates, responsive customer interaction, and data-driven strategies that optimize performance across all digital channels. The role collaborates with internal stakeholders to deliver cohesive marketing initiatives aligned with organizational objectives.

What Business Outcomes the Role is Responsible for:

  • Enhance Digital Presence: Maximize engagement and brand visibility by managing ATRAM's corporate website and social media platforms, ensuring timely updates and responsive customer interaction.
  • Leverage Data for Impact: Drive data-informed decisions through analytics reporting on digital assets and campaigns, providing actionable insights to broaden audience reach and improve performance.
  • Execute Strategic Campaigns: Increase business impact by developing and implementing cohesive digital marketing strategies and campaigns tailored to target audiences across multiple channels.

Minimum Qualifications: What we're looking for in a successful candidate:

  • Relevant Experience: Demonstrates ability to deliver successful digital campaigns and platform management through 3–5 years of social media marketing experience.
  • Comprehensive Technical Knowledge: Applies expertise in SEO, SEM, analytics tools, and content marketing to optimize engagement and campaign performance.
  • Educational Background: Leverages a Bachelor's degree in Marketing, Communications, or related field to ensure strategic and creative execution of initiatives.

The ATR Asset Management Group (ATRAM or ATRAM Group) operates through ATR Asset Management, Inc. (ATRAM MF) and the ATRAM Trust Corporation (Formerly Maybank ATR Kim Eng Capital Partners, Inc. - Trust). In 2009, the ATRAM Group decided to expand its presence in the fast-growing domestic asset management industry by forming a dedicated business group called ATR Asset Management Group (ATRAM or ATRAM Group). This group, comprised of ATRAM MF and ATRAM - Trust, manages portfolios consisting of mutual funds, trust assets, insurance portfolios, and real estate for proprietary and third party clients. Why join us? We are the leading Digitally-powered Asset and Wealth Management firm serving institutional clients and retail customers, providing innovative products and unique customer experiences delivered through technology-enabled platforms. Our goal is to secure our clients' financial future ATRAM offers a professional, fair and progressive work environment. In addition, ATRAM strongly supports career development and work-life balance for its employees.

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