Senior Digital Marketing

2 days ago

Manila, National Capital Region, Philippines Rippedboxstation Full time $40,000 - $80,000 per year


Position: Senior Digital Marketing Manager

Number of hours: 40 hours/week

Schedule: Central Time

Tasks required:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain the client's social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Establish and execute a digital marketing strategy to distribute content

Set up and/or optimize company pages within each platform to increase the company's social content visibility

Utilize CRMs to develop marketing campaigns

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

Maintain consistent brand messaging across all social channels

Identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience

Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies

Other ad hoc tasks that would be assigned

Requirements:

At least 4 years of experience as a Digital Marketing Manager or a relevant experience

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Strong leadership skills with the ability to build and manage a digital marketing team

Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

In-depth knowledge of CRM and various social media platforms and their best practices

Experience with managing B2B and B2C campaigns

Experience in setting up and optimizing Google Adwords campaigns

Excellent knowledge of modern HTML/CSS

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Good English communication skills, both written and verbal

Highly organized and detail-oriented; able to efficiently prioritize multiple tasks

Ability to work independently and in a team-oriented environment


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