Senior Digital Marketing Manager

4 days ago

Manila, National Capital Region, Philippines The Standard Hospitality Group Full time

ABOUT THE ROLE

The
Senior Digital Marketing Manager
owns SHG's digital ecosystem, driving data-led marketing, digital transformation, and measurable impact across all SHG brands.

This role ensures that every digital initiative aligns with business goals, enhances brand storytelling, and accelerates growth through technology, performance marketing, and innovation.

WHAT YOU'LL DO

  1. Strategic Leadership

  2. Develop and execute SHG's digital marketing strategy across all brands.

  3. Partner with Brand Communications to co-develop integrated campaigns and ensure consistent digital storytelling.

  4. Translate brand goals into actionable digital plans across awareness, engagement, conversion, and loyalty.

  5. Digital Ecosystem Management

  6. Oversee social media, websites, CRM, and influencer channels for all SHG brands.

  7. Drive measurable improvements in online visibility, engagement, and conversion.

  8. Establish, monitor, and optimize key digital KPIs and performance dashboards.

  9. Operational Excellence

  10. Build SHG's digital playbook — standardizing tools, dashboards, and workflows.

  11. Lead campaign reporting, analytics, and performance reviews.

  12. Manage agency partnerships and ensure high ROI and creative quality.

  13. Team Leadership & Development

  14. Lead a multi-functional digital team (strategy, content, social, CRM, analytics).

  15. Mentor team members and foster a balance of creative innovation and analytical discipline.

  16. Innovation & Growth

  17. Champion new tools and emerging platforms (Meta, TikTok, CRM, AI, Data Dashboards).

  18. Pilot and scale innovations that elevate customer experience and digital engagement.

WHAT WE'RE LOOKING FOR:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3–5 years of experience in digital marketing, brand management, or equivalent leadership role.
  • Proven track record in multi-channel digital strategy and execution.
  • Strong understanding of analytics, paid media, CRM systems, and content management.
  • Skilled in agency management, campaign optimization, and cross-functional collaboration.
  • Excellent communication, leadership, and project management skills.
  • Willing to work onsite in Mandaluyong City

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