Brand Marketing Manager

22 hours ago


Paranaque City, Calabarzon, Philippines Future Trade Intl. Inc. Full time $40,000 - $80,000 per year

Brand Strategy & PositioningDevelop and execute brand strategies to drive awareness, loyalty, and market share

Define brand voice, identity, and messaging across all consumer touchpoints

Manage the overall brand calendar, aligning campaigns with business goals

Brand ActivationConceptualize and lead brand activation initiatives (on-ground events, product launches, in-store promotions, digital activations)Collaborate with agencies and vendors to bring activations to life from planning to post-event evaluation

Ensure brand consistency and high-quality consumer experiences across all activations

Campaign DevelopmentLead end-to-end execution of integrated marketing campaigns

Work closely with digital, creative, and PR teams to ensure cohesive brand representation

Monitor campaign effectiveness using KPIs and ROI analysis

Consumer Insight & Market ResearchUse market research and trend data to guide brand development and activation strategies

Analyze consumer behavior and competitor activities to inform campaigns and product positioning

Collaboration & Stakeholder ManagementWork cross-functionally with Sales, Trade Marketing, Product Development, and Retail teams

Liaise with external partners including creative agencies, media planners, and event organizers

Present brand plans, activation recaps, and performance reports to senior management



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