Manager, Brand Gaming

13 hours ago

Paranaque City, Calabarzon, Philippines Brand & Marketing Full time $60,000 - $80,000 per year
Position Summary

The Brand Gaming team is in charge of attracting and acquiring potential gaming customers to the property. Their primary mission is to create interest in Solaire's gaming experience, encourage visits to the property, and convert these prospects into members of the Solaire Rewards program. Once a customer enrolls in the program, the responsibility for managing the relationship and customer lifecycle is handed over to the Casino Marketing team.

Duties and Responsibilities

1. Customer Acquisition & Engagement

  • Create marketing strategies for mass, premium, and VIP gaming segments.
  • Target non-members to increase gaming floor visits.
  • Develop brand messaging, promotions, and experiences to encourage trial play.
  • Collaborate with events, digital media, and PR teams for visibility.

2. Solaire Rewards Conversion Focus

  • Design strategies and experiences to encourage sign-ups (e.g., welcome offers).
  • Partner with Casino Marketing for trial play activations.
  • Monitor and support each stage of the conversion funnel.

3. New Gaming Product Launches

  • Lead branding and marketing for new gaming products (slots, tables, ETGs, themed zones).
  • Ensure launches have strong visuals, clear value propositions, and tactical support.
  • Work with Gaming Operations to enhance customer-facing experiences.

4. Regional Marketing

  • Develop campaigns for high-potential regional markets (e.g., Korea, Taiwan, Malaysia, Singapore, Vietnam).
  • Coordinate with travel agencies and partners to build interest pre-arrival.
  • Customize messaging based on market-specific behaviors in collaboration with Casino Marketing.

5. Cross-Functional Alignment

  • Collaborate with Digital, Marketing Services, PR, and Events teams.
  • Aim to maximize the impact of customer acquisition campaigns.

6. Analytics and Performance Tracking

  • Use data analytics to profile potential customers and identify high-opportunity segments (e.g., lookalikes, propensity modeling).
  • Track campaign effectiveness via:
    • Visitation rates
    • Sign-up rates
    • Cost-per-acquisition
  • Continuously optimize strategies based on performance and market feedback.


Requirements

Experience Required

  • Bachelor's degree in Marketing, Business, or related field (Master's preferred).
  • 5–8 years of brand management experience, ideally in gaming/casino, integrated resorts, or hospitality.

Key Competencies and Skills

  • Strong analytical skills for interpreting market data and crafting marketing initiatives.
  • Excellent written and verbal communication and interpersonal skills.
  • Critical thinking and decision-making abilities.
  • Leadership skills with the ability to mentor and develop strategic thinking in team members.
  • Results- and solutions-oriented mindset.
  • Creativity aligned with Solaire's brand identity and marketing goals.
  • Knowledge in:
    • Digital Marketing
    • E-commerce
    • Acquisition marketing
  • Proficiency in marketing platforms and relevant technologies.
  • Effective project management capabilities.


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