Content Writer

2 weeks ago

Taguig, National Capital Region, Philippines tom Full time ₱250,000 - ₱500,000 per year

Responsibilities:

  • Interpret creative direction: Adapt the points from a creative brief into persuasive copy.
  • Propose concepts for copy: Present along with the underlying strategy to the company's leadership
  • Collaborate: Work with many people from PR, Digital and Brand
  • Produce error-free content: Content must be high-quality and in adherence with the company's style guide
  • Write social media content: Produce content that shows or reflects the company's brand or voice.
  • Manage multiple projects: Juggle multiple projects, typically with short deadlines.
  • Writes executive speeches for the Management team.

Requirement:

  • Bachelor's degree or above, majoring in Chinese, journalism, advertising, communication, marketing, etc. is preferred.
  • At least 2 years of experience in copywriting, content creation or editing, with experience in the internet and gaming industries being preferred.
  • Please be sure to provide your portfolio.
  • Outstanding writing skills and language proficiency, capable of writing different styles and for different purposes (such as heartfelt story type, sharp sales type, light internet-sense type).
  • Strategic thinking: Understanding that copywriting is not just flowery words, but a tool to achieve business goals (such as brand recognition, new customer acquisition, conversion). Understanding the psychology of users.
  • Strong creativity and storytelling ability: Good at capturing inspiration, able to transform ordinary product features into vivid, interesting and captivating stories.
  • "Internet sense" and insight into popular culture: Familiar with the internet context, able to quickly capture hotspots and use them skillfully for the brand. Proficient in various online popular styles and memes.
  • Detail-oriented and meticulousness: Extreme pursuit of grammar, punctuation, and word usage, with excellent proofreading and polishing skills.
  • Excellent communication and collaboration skills: Able to clearly express creative ideas, humbly accept feedback, and efficiently collaborate with colleagues from different departments.
  • Bonus points:
  • Have basic knowledge of SEO and understand how to write content that is beneficial for search engine crawling.
  • Have basic skills in image editing or video scriptwriting.
  • Have the ability to write in English or have experience in overseas projects.
  • Personal Traits:
  • Have an immense passion and reverence for written work.
  • Have a strong curiosity and a willingness to learn new things, and can quickly understand complex products and services.
  • Have strong resilience and the ability to adapt to a fast-paced work environment, and can handle multiple tasks simultaneously.

岗位:品牌文案

职责:

  • 解读创意方向:将创意简报中的要点转化为有说服力的文案。
  • 提出文案概念:与公司的高层一起展示背后的策略。
  • 合作:与公关、数字和品牌部门的众多人员合作。
  • 准备无误的内容:内容必须高质量,并符合公司的风格指南。
  • 写作社交媒体内容:创作能够展示或反映公司品牌或风格的内容。
  • 管理多个项目:同时处理多个项目,通常有较短的截止日期。
  • 为管理团队撰写行政演讲稿。

要求:

  • 本科及以上学历,中文、新闻、广告、传播、市场营销等相关专业优先。
  • 2年以上文案、内容创作或编辑相关工作经验,有互联网和游戏行业经验者优先。
  • 请务必提供个人作品集。
  • 出色的文字功底和语言驾驭能力,能撰写不同风格、不同目的的文案(如走心故事型、犀利销售型、轻松网感型)。
  • 策略性思维: 理解文案不只是华丽的辞藻,而是为实现商业目标(如品牌认知、拉新、转化)服务的工具。懂得洞察用户心理。
  • 极强的创意和讲故事能力: 善于捕捉灵感,能将平凡的产品卖点转化为生动有趣、引人入胜的故事。
  • "网感"与流行文化洞察: 熟悉互联网语境,能快速捕捉热点,并巧妙地为品牌所用。精通各种网络流行文体和梗。
  • 细节控与严谨性: 对语法、标点、用词有极致的追求,具备优秀的校对和打磨能力。

  • 卓越的沟通和协作能力: 能清晰地表达创意想法,虚心接受反馈,并能与不同部门的同事高效合作。

  • 加分项:

  • 具备基础的 SEO 知识,了解如何撰写利于搜索引擎抓取的文案。
  • 有基本的图片编辑或视频脚本撰写能力。

  • 具备英语文案能力或海外项目经验。

  • 个人特质:

  • 对文字工作有极大的热情和敬畏心。
  • 好奇心强,乐于学习新事物,能快速理解复杂产品和服务。
  • 抗压能力强,能适应快节奏的工作环境,并能同时处理多项任务。

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