Event Marketing

About Us:

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It's the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It's a job that's never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace:

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

About the role:

FT Live is the global conferences and events division of the Financial Times Group. We deliver more than 200 events a year, including large-scale global summits, bespoke client forums, and digital conferences. Our events convene world-class speakers and bring together senior executives, policymakers, and thought leaders across industries and geographies.

The FT Live Audience Development Executive plays a crucial role in driving delegate acquisition and audience engagement for high-impact B2B events. Based in Manila, this role supports the FT Live marketing team by researching, qualifying, and managing delegate leads, contributing directly to the success of our client-sponsored and FT-branded events.

Working under the supervision of the Audience Development Manager, the Executive will be responsible for building prospect lists, conducting outreach, and ensuring data accuracy in line with campaign briefs. This is an exciting opportunity for a detail-oriented, curious, and proactive individual looking to gain experience in international events and audience marketing. This role is instrumental in identifying new leads for FT Live events and supporting the broader data acquisition strategy. Working from detailed marketing briefs, the Executive will conduct targeted research, build lead lists in a templated format, and collaborate with the Data team to upload and process records.

Key Responsibilities:

Lead Research for Delegate Acquisition

• Create high-quality lead lists based on event-specific briefs (e.g. job title, industry, location, and company).
• Use LinkedIn Sales Navigator, Cognism, company websites, databases, and other tools to identify prospects.
• Collaborate with marketing managers and project leads to define target profiles.

Audience Outreach

• Craft and send personalised LinkedIn InMails and emails to potential delegates.
• Support delegate invitation campaigns by managing email follow-ups and tracking responses.

Data Management

• Ensure data is logged accurately and consistently within the CRM (Salesforce or Dynamics).
• Perform data audits, clean-ups, and deduplication to maintain high data quality.
• Collaborate with the Data and Delegate Services teams to ensure leads are uploaded, segmented, and handled in accordance with FT's compliance protocols, including GDPR and consent regulations.
   

Campaign Support

• Track responses and lead engagement through internal systems and campaign dashboards.
• Monitor the status of leads and support the audience development manager in adjusting strategies as needed.
• Provide ad hoc reporting and analysis as requested.
   

Cross-functional Collaboration

• Work closely with event marketers, project managers, sales, and operations to ensure alignment on delegate recruitment goals.
• Attend internal briefing meetings and share research findings and insights. 

Qualifications:

• Open to fresh graduates with a Bachelor's degree in any four-year course
• Experience of working in a global team, with an offsite manager.
• Experience of working with and manipulating large sets of data
• Must be proactive and be able to operate with limited supervision from line manager
• A team player, who is a strong, confident communicator and collaborator
• Ability to think creatively, ask questions and test ideas.
• Knowledge of GDPR (and similar), impact on Marketing and Communications globally.

Desirable Experience

• Prior experience in audience research, lead generation, or delegate acquisition.
• Microsoft Excel Proficiency: Confident using Excel to manage, clean, and analyse lead data (e.g. using filters, pivot tables, and formulas).
• Exposure to marketing automation tools (e.g. Marketo).
• CRM Experience: Familiarity with Salesforce (or similar CRM systems) for logging, managing, and tracking lead data in alignment with audience development campaigns.
• Familiarity with AI-powered research tools or data visualisation platforms like Power BI.
• Knowledge of Cognism or other B2B contact data platforms for sourcing and verifying leads
• Familiarity with collaboration tools like Slack, Asana, or other similar tools for task tracking and internal communications
   

Working Hours

• Flexibility to work UK business hours is required. Occasional out-of-hours support may be needed during key campaign periods.

What's in it for you? Our Benefits:

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leaves, flexible working (including working from home), health coverage (medical & dental), and company match and enhanced family leave packages. Full details of our benefits can be found here. 

Further Information:

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.