Digital Merchandiser

JOB DETAILS

Elevated online fashion outlet, redefining the off-price shopping experience for Gen Z and Millennial consumers. With a mission to challenge outdated perceptions of outlet retail.

Trade Calendar Management & Campaign Execution

• Build, coordinate, and manage the e-commerce trade calendar in line with the AU trading and promotional strategy.

• Ensure flawless execution of campaigns — including pricing overrides, coupon logic, bundles, and product visibility updates.

• Partner with the AU team to align campaign inputs, timelines, and briefs across content, marketing, and performance channels.

• Conduct QA on all campaigns and troubleshoot promo-related issues pre-launch.

Performance Monitoring & Onsite Optimisation

• Track key on-site metrics daily, including the full purchase funnel, brand/category/SKU performance, and promo impact.

• Identify trends and opportunities within the catalogue and provide insights and recommendations to relevant stakeholders.

• Flag underperformance or sell-out risks, and propose merchandising or promotional solutions to optimise outcomes.

• Make data-driven recommendations to enhance product placement, collection structure, and site merchandising strategies.

Trade Reporting & Analytics

• Own and manage all e-commerce trade reporting — including weekly trade packs, brand/category performance summaries, and campaign wrap-ups.

• Provide actionable commercial insights to improve conversion, sell-through, GMV, and overall site performance.

• Maintain internal dashboards and trackers to ensure visibility and alignment across teams.

• Collaborate with AU stakeholders to inform trading decisions based on real-time performance data.

CRM & Email Marketing Support

• Support the planning and execution of trade-led email campaigns — including briefing, building, segmentation, QA, and reporting.

• Work closely with the CRM team to ensure targeting logic is accurate and aligned with trade priorities.

• Monitor campaign performance (e.g. OR, CTR, CVR) and feed learnings into future planning.

• Recommend product selections, promotional hooks, and testing ideas based on audience behaviour and site data.

Digital Marketing & Feed Management Support

• Collaborate with the performance marketing team to ensure product and pricing accuracy in digital advertising feeds (Google, Meta, affiliate).

• Support tagging and product segmentation for campaign targeting and reporting purposes.

• Assist in monitoring campaign performance across key SKUs and categories, and identify feed issues or missed opportunities.

Stakeholder Communication & Coordination

• Act as the daily trading contact for AU stakeholders — including brand, marketing, performance, and ops teams.

• Proactively raise trading gaps or performance flags, and follow through on resolution or recommendations.

• Ensure communication across teams is timely, actionable, and always aligned to commercial priorities.

ABOUT THE CANDIDATE

• Minimum 3 years' experience in e-commerce, site trading, or digital merchandising — preferably in fashion, lifestyle, or beauty

• Highly analytical with strong commercial acumen — confident working with large data sets, performance metrics, and Excel models

• Proven experience in compiling reports, delivering insights, and influencing trading decisions

• Hands-on experience with email platforms (e.g. Klaviyo), including campaign building, segmentation, and reporting

• Proficient in Excel/Google Sheets; experience with SQL is a strong advantage

• Familiar with e-commerce platforms (BigCommerce or equivalent), performance marketing channels, and analytics tools (GA, Looker, etc.)

• Extremely detail-oriented, with strong QA and execution discipline

• Excellent written and verbal communication; confident working autonomously and across time zones with Australian teams

• Driven, commercial, and thrives in a fast-paced, data-driven environment