Marketing Executive

Chiropractic First is seeking to fill five positions to complete its marketing team.

1. SEO Writer and Newsletter Specialist
   - ₱30,000 offer

2. E-commerce Specialist
   - ₱35,000 offer

3. PR/Branding Officer
   - ₱30,000 offer

4. Affiliate Marketing Officer
   - ₱30,000 offer

5. Multimedia Artist
   - ₱40,000 offer

1. SEO Writer and Newsletter Specialist
- ₱30,000 offer

Job Summary:

We are seeking a talented SEO Writer and Newsletter Specialist to develop and execute content strategies that drive organic traffic and foster audience engagement through email communications. This role requires a blend of analytical skills to track performance and creative abilities to produce compelling, on-brand content across different platforms.

Key Responsibilities:

• Create high-quality, engaging content optimized for search engines (SEO) to improve organic visibility and ranking.
• Develop, write, and deploy targeted email communications and newsletters to engage and grow our subscriber base.
• Conduct keyword research and apply SEO best practices to all written content, including website pages, blog posts, and marketing materials.
• Analyze performance metrics for both web content and email campaigns, using data to refine strategies and improve open rates, click-through rates, and conversions.
• Collaborate with the digital marketing team to ensure content aligns with overall marketing objectives and brand voice.
• Manage content calendars for blog posts and email communications.

Qualifications:

• Proven experience in SEO writing and email marketing.
• Strong understanding of SEO principles, keyword research, and analytics tools (e.g., Google Analytics).
• Excellent writing and editing skills with a focus on producing clear, compelling, and on-brand copy.
• Familiarity with email marketing platforms and content management systems.

2. E-commerce Specialist
- ₱35,000 offer

Job Summary:

The E-commerce Specialist will manage and optimize CFG's online store and sales strategies to increase revenue. This role involves managing product listings, optimizing website performance, and collaborating with the digital marketing team to execute digital marketing campaigns.

Key Responsibilities:

• Manage and maintain all product listings, ensuring accuracy in descriptions, pricing, inventory levels, and imagery.
• Optimize the website and e-commerce platform performance for speed, user experience (UX), and conversion rates.
• Collaborate closely with the digital marketing team to execute integrated campaigns using SEO, social media, paid advertising, and email marketing.
• Monitor and analyze e-commerce data (sales, traffic, conversion rates) to identify trends, opportunities, and areas for improvement.
• Manage online promotions and merchandising strategies to drive sales.
• Ensure a seamless customer journey from product discovery to purchase.

Qualifications:

• Proven experience managing an e-commerce platform (e.g., Shopify, WooCommerce, Magento).
• Strong understanding of e-commerce best practices and digital marketing principles.
• Analytical mindset with the ability to interpret sales data and metrics.
• Experience with website optimization and user experience (UX) principles.

3. PR/Branding Officer
- ₱30,000 offer

Job Summary:

The PR/Branding Officer is responsible for managing CFG's public image and brand identity by creating and executing communication strategies through opinion leaders and traditional media. This role requires developing media relations, creating content for social media, and ensuring consistent brand messaging across all platforms.

Key Responsibilities:

• Develop and implement public relations and branding strategies to build a positive public perception and enhance brand reputation.
• Manage media relations, serving as a primary point of contact for journalists and traditional media outlets.
• Identify and collaborate with opinion leaders (influencers, industry experts) to amplify brand messaging.
• Create compelling content for various platforms, including press releases, social media channels, and company websites.
• Monitor brand mentions and media coverage, managing crisis communications as needed.
• Ensure consistent brand messaging and visual identity across all internal and external communications.

Qualifications:

• Proven experience in public relations, communications, or brand management.
• Strong network of media contacts or experience in building media relationships.
• Excellent written and verbal communication skills.
• Ability to think strategically and creatively to manage brand reputation.

4. Affiliate Marketing Officer
- ₱30,000 offer

Job Summary:

The Affiliate Marketing Officer will manage and grow CFG's affiliate marketing program by recruiting partners, building relationships, and monitoring performance. This role involves developing strategies to drive traffic and sales through affiliate channels.

Key Responsibilities:

• Manage the end-to-end affiliate marketing program, from recruitment to activation.
• Identify and recruit new affiliate partners, influencers, and brand ambassadors.
• Develop strategies and campaigns to drive traffic and sales through affiliate channels.
• Provide affiliates with necessary resources, creative assets, and support to optimize their performance.
• Monitor and analyze affiliate data to track performance, calculate ROI, and optimize campaigns for higher conversions and revenue.
• Build and maintain strong relationships with affiliate partners to ensure long-term success.

Qualifications:

• Proven experience in affiliate marketing or partnership management.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent negotiation, communication, and relationship-building skills.
• Familiarity with affiliate marketing platforms and tracking technologies.

5. Multimedia Artist
- ₱40,000 offer

Job Summary:

The Multimedia Artist creates engaging visual and audio content using a mix of traditional art, design, and digital technology. This role requires artistic talent with technical skills to develop content for a wide range of platforms, including live streams, advertising, websites, and social media.

Key Responsibilities:

• Design and create engaging visual and audio content, including graphics, animations, video segments, and lower-thirds for various platforms.
• Collaborate with the director and host to integrate multimedia elements seamlessly into the live stream production and pre-recorded content.
• Produce content that is consistent with the brand's visual identity and messaging.
• Work across different media formats, ensuring content is optimized for specific channels (e.g., social media, website, broadcast).
• Maintain and organize all multimedia assets and creative files.

Qualifications:

• Proficiency in multimedia creation software (e.g., Adobe Creative Suite: Premiere Pro, After Effects, Photoshop, Illustrator).
• Strong artistic talent and design skills with an eye for detail.
• Experience in creating graphics, animations, and video content.
• Ability to work collaboratively in a fast-paced, creative environment.
• Understanding of design principles and branding guidelines.