Trade Marketing Officer

5 days ago

Las Piñas, National Capital Region, Philippines Golden Oats Full time $40,000 - $60,000 per year
  • Develop & manage point of sale (POS)materials, planograms, shelf management strategies and in store merchandising concepts.
  • Work closely with visual merchandising & third party agencies to ensure excellent execution & brand consistency.
  • Partner with key accounts and distributors to design joint business plans (JBPs). In-store activities and customer specific programs.
  • Align trade marketing initiatives with sales targets and account specific strategies.
  • Own the trade marketing budget, ensuring optimal spend efficiency and allocation by channel.
  • Measure return on investment (ROI) for trade activities and recommend data driven.
  • Collaborate with product, logistics, supply chain and finance teams to ensure stock availability and timely roll out of campaigns.
  • Serve as the key liaison between brand marketing, sales and category management teams.

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