marketing officer

I. ORGANIZATIONAL SCOPE:

Department Marketing Department

Reports to: School Director/Sales and Marketing Manager

Supervises Marketing Assistant/Marketing Staff

II. BASIC FUNCTIONS: Marketing Officer is responsible for crafting and executing marketing strategies to enhance the institution's reputation and attract prospective students. This role involves managing promotional campaigns, overseeing social media presence, coordinating with various departments to ensure consistent messaging, and analyzing market trends to identify recruitment opportunities. The officer collaborates with external and internal stakeholders, organizes events, and leverages digital marketing tools to reach target audiences effectively. Their goal is to boost enrollment and promote the university's unique offerings and achievements.

III. MAJOR RESPONSIBILITIES:

• Strategic Planning: Develop and execute comprehensive marketing plans that align with the university's strategic objectives, focusing on student recruitment, reputation enhancement, and engagement with internal and external communities which will promote the university for the attainment of its enrolment targets.
• Marketing Event Campaigns: Oversees various marketing activities and programs in schools and communities and ensures proper implementation of said programs and activities.

a. Organizes/joins school campaigns as part of promotion and marketing.

b. Prepares and handles career orientation seminars to graduating students of various schools.

c. Prepares the necessary logistical requirements for the school's participation in school fairs.

d. Conducts regular evaluation of the effectiveness of the marketing activities and programs.

e. Regularly submits status reports to the School Director/Sales and Marketing Manager

f. Prepares short-term and long-term development plans for the unit.

• Brand Management: Ensure a cohesive and compelling university brand across all marketing materials and channels, including print, digital, and social media platforms.
• Digital Marketing: Leverage digital marketing tools and platforms, including the university website, social media, and email marketing, to effectively communicate with target audiences. Monitor and analyze digital campaign performance to continuously improve engagement and conversion rates.
• Content Creation: Oversee the creation of engaging and informative content, including articles, videos, and infographics, that highlights the university's programs, achievements, and campus life.
• Partnerships and Linkages: Establish linkages with different schools, communities and government offices within the territorial boundaries of the campus.
• Market Research: Conduct market research to identify trends, understand competitor positioning, and gain insights into prospective students' needs and preferences. Use data to inform marketing strategies and initiatives.
• Collaboration: Work closely with academic departments, admissions, alumni relations, and other university units to ensure consistent messaging and to leverage cross-promotional opportunities.
• Budget Management: Manage the marketing budget, ensuring resources are allocated effectively to achieve strategic goals and maximize return on investment.
• Events Management: Monitors the marketing activities of all Academic and Non-academic Departments (i.e. Tertiary, Basic Education and TESDA programs) in coordination with the Deans, Principals and Department Heads.
• Data Management, Reporting and Analysis: Monitor, analyze, and report on the effectiveness of marketing campaigns and strategies, making data-driven decisions to optimize future efforts. Maintains the following reports/records/files:

A. Marketing Plan

B. Market Research

C. Contacts/Linkages Directory

D. COS Planning board

E. Accomplishment Reports

• Others:Performs other functions as may be assigned by the School Director/Sales and Marketing Manager.

IV. JOB QUALIFICATION/S:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in marketing of at least three (3) to five (5), preferably in the education sector or similar industries.
• Strong understanding of digital marketing tools and platforms, including SEO, social media, content management systems, and email marketing.
• Excellent communication and interpersonal skills, with the ability to engage with a diverse range of stakeholders.
• Creative thinking and problem-solving abilities, with a data-driven approach to marketing strategy and execution.
• Ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines and objectives.

Job Type: Full-time

Pay: Php30, Php30,000.01 per month

Benefits:

• Company events
• Employee discount
• Promotion to permanent employee

Experience:

• education or similar: 3 years (Preferred)

Work Location: In person