
marketing officer
4 days ago
I. ORGANIZATIONAL SCOPE:
Department Marketing Department
Reports to: School Director/Sales and Marketing Manager
Supervises Marketing Assistant/Marketing Staff
II. BASIC FUNCTIONS: Marketing Officer is responsible for crafting and executing marketing strategies to enhance the institution's reputation and attract prospective students. This role involves managing promotional campaigns, overseeing social media presence, coordinating with various departments to ensure consistent messaging, and analyzing market trends to identify recruitment opportunities. The officer collaborates with external and internal stakeholders, organizes events, and leverages digital marketing tools to reach target audiences effectively. Their goal is to boost enrollment and promote the university's unique offerings and achievements.
III. MAJOR RESPONSIBILITIES:
- Strategic Planning: Develop and execute comprehensive marketing plans that align with the university's strategic objectives, focusing on student recruitment, reputation enhancement, and engagement with internal and external communities which will promote the university for the attainment of its enrolment targets.
- Marketing Event Campaigns: Oversees various marketing activities and programs in schools and communities and ensures proper implementation of said programs and activities.
a. Organizes/joins school campaigns as part of promotion and marketing.
b. Prepares and handles career orientation seminars to graduating students of various schools.
c. Prepares the necessary logistical requirements for the school's participation in school fairs.
d. Conducts regular evaluation of the effectiveness of the marketing activities and programs.
e. Regularly submits status reports to the School Director/Sales and Marketing Manager
f. Prepares short-term and long-term development plans for the unit.
- Brand Management: Ensure a cohesive and compelling university brand across all marketing materials and channels, including print, digital, and social media platforms.
- Digital Marketing: Leverage digital marketing tools and platforms, including the university website, social media, and email marketing, to effectively communicate with target audiences. Monitor and analyze digital campaign performance to continuously improve engagement and conversion rates.
- Content Creation: Oversee the creation of engaging and informative content, including articles, videos, and infographics, that highlights the university's programs, achievements, and campus life.
- Partnerships and Linkages: Establish linkages with different schools, communities and government offices within the territorial boundaries of the campus.
- Market Research: Conduct market research to identify trends, understand competitor positioning, and gain insights into prospective students' needs and preferences. Use data to inform marketing strategies and initiatives.
- Collaboration: Work closely with academic departments, admissions, alumni relations, and other university units to ensure consistent messaging and to leverage cross-promotional opportunities.
- Budget Management: Manage the marketing budget, ensuring resources are allocated effectively to achieve strategic goals and maximize return on investment.
- Events Management: Monitors the marketing activities of all Academic and Non-academic Departments (i.e. Tertiary, Basic Education and TESDA programs) in coordination with the Deans, Principals and Department Heads.
- Data Management, Reporting and Analysis: Monitor, analyze, and report on the effectiveness of marketing campaigns and strategies, making data-driven decisions to optimize future efforts. Maintains the following reports/records/files:
A. Marketing Plan
B. Market Research
C. Contacts/Linkages Directory
D. COS Planning board
E. Accomplishment Reports
- Others:Performs other functions as may be assigned by the School Director/Sales and Marketing Manager.
IV. JOB QUALIFICATION/S:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Proven experience in marketing of at least three (3) to five (5), preferably in the education sector or similar industries.
- Strong understanding of digital marketing tools and platforms, including SEO, social media, content management systems, and email marketing.
- Excellent communication and interpersonal skills, with the ability to engage with a diverse range of stakeholders.
- Creative thinking and problem-solving abilities, with a data-driven approach to marketing strategy and execution.
- Ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines and objectives.
Job Type: Full-time
Pay: Php30, Php30,000.01 per month
Benefits:
- Company events
- Employee discount
- Promotion to permanent employee
Experience:
- education or similar: 3 years (Preferred)
Work Location: In person
-
Marketing Officer
4 weeks ago
Las Piñas, National Capital Region, Philippines Robinsons Land Corporation Full timeOverviewThe Marketing Officer heads the marketing initiatives for their assigned mall. This includes planning and coordinating for events and other activities that help attract more foot traffic to the mall.ResponsibilitiesThe Marketing Officer heads the marketing initiatives for their assigned mall. This includes planning and coordinating for events and...
-
Marketing Officer
2 days ago
Las Piñas, National Capital Region, Philippines Robinsons Land Corporation Full time ₱250,000 - ₱500,000 per yearDepartmentLas Piñas-MarketingEmployee TypeProbationaryThe Marketing Officer heads the marketing initiatives for their assigned mall. This includes planning and coordinating for events and other activities that help attract more foot traffic to the mall.Qualifications:Must possess at least a Bachelor's/College Degree, preferably in any Marketing-related...
-
Marketing Officer
4 days ago
Las Piñas, National Capital Region, Philippines Suds Sustainable Pods Inc. Full time ₱900,000 - ₱1,200,000 per yearSuds is a fast-growing sustainable homecare brand on a mission to reduce plastic waste through practical, affordable, and eco-friendly cleaning solutions. We're looking for a Marketing Officer to help us scale our content and strengthen our presence across social media platforms.Role OverviewThe Marketing Officer will lead the daily ideation, creation, and...
-
Product Marketing Officer
7 days ago
Las Piñas, National Capital Region, Philippines Polylite Industrial Corporation Full time ₱96,000 - ₱480,000 per yearRole OverviewThe Product Marketing Officer will take the lead in managing and growing the Tilcrest brand in close alignment with product development strategies. The role combines strategic marketing, brand building, and corporate communications while ensuring strong market positioning for existing and new products.This position requires collaboration with...
-
Trade Marketing Officer
4 days ago
Las Piñas, National Capital Region, Philippines Golden Oats Full time $40,000 - $60,000 per yearDevelop & manage point of sale (POS)materials, planograms, shelf management strategies and in store merchandising concepts.Work closely with visual merchandising & third party agencies to ensure excellent execution & brand consistency.Partner with key accounts and distributors to design joint business plans (JBPs). In-store activities and customer specific...
-
Marketing Personnel
2 days ago
Las Piñas, National Capital Region, Philippines Ventureslink Management Solutions Full time ₱180,000 - ₱360,000 per yearQUALIFICATIONS:Must be a graduate of any field preferably in MarketingMust have at least 1-2 years of experience in Marketing fieldProficiency in digital marketing, strong communication and analytical skills.Proficient in MS Office Applications and online platforms including social media and websiteJob Types: Full-time, PermanentPay: From Php21,000.00 per...
-
Marketing Intern
2 days ago
Las Piñas, National Capital Region, Philippines Wamrus Trading, Inc. Full time ₱150,000 - ₱250,000 per yearThe Marketing Intern will support the Marketing and E-commerce team in executing online marketing activities, assisting in managing e-commerce platforms, and contributing to digital campaigns. This role offers practical exposure to digital marketing strategies and e-commerce operations. Key Responsibilities:Assist in managing product listings, descriptions,...
-
Product Marketing Supervisor
7 days ago
Las Piñas, National Capital Region, Philippines ASCEND BUILDING SOLUTIONS INC. Full time ₱900,000 - ₱1,200,000 per yearRole OverviewThe Product Marketing Officer will take the lead in managing and growing the Tilcrest brand in close alignment with product development strategies. The role combines strategic marketing, brand building, and corporate communications while ensuring strong market positioning for existing and new products.This position requires collaboration with...
-
Product Marketing Supervisor
7 days ago
Las Piñas, National Capital Region, Philippines Ascend Building Solutions Inc. Full time ₱900,000 - ₱1,200,000 per yearRole OverviewThe Product Marketing Officer will take the lead inmanaging and growing the Tilcrest brandin close alignment with product development strategies. The role combines strategic marketing, brand building, and corporate communications while ensuring strong market positioning for existing and new products.This position requires collaboration with the...
-
Sales and Marketing Intern
2 days ago
Las Piñas, National Capital Region, Philippines OneComm Workhub Asia Full time ₱150,000 - ₱250,000 per yearWe are looking for a motivated intern to join our Sales and Marketing team. This role will provide hands-on exposure to marketing initiatives and sales operations while supporting the team in day-to-day tasks.General Responsibilities:Assist in preparing and organizing marketing materialsSupport the coordination of campaigns, events, and promotionsHelp...