Marketing Strategist

Company: Built-Right Digital

Location: Remote Schedule: Monday to Friday, 8 AM - 5 PM CST

Salary: $1,200-$1,500 / month

Company Overview

Built-Right Digital is a dynamic and innovative digital marketing agency specializing in SEO and PPC advertising. As we scale from startup to industry leader, we're building the operational infrastructure that will support our next phase of growth, from managing hundreds of clients to thousands.

We offer a fully remote work environment with team members across multiple time zones and significant growth opportunities in an exciting growing phase.  As Built-Right Digital continues to serve as the parent company pursuing additional strategic acquisitions around the world, we're seeking the right people to join us on this exciting growth journey and grow their careers alongside our expanding organization. Our values-driven culture champions Ownership, Continuous Improvement, Adaptability, and Drive, while fostering an inclusive team environment that encourages diverse perspectives and collaboration, and clear advancement pathways for high performers.

Team Summary

You'll be joining Built-Right Digital's small but mighty growth team—a tight-knit group where no two days are the same and every detail matters. We master the art of professional juggling, seamlessly managing client relationships because when clients trust us with substantial marketing plans and budgets, 100% accuracy isn't just preferred, it's non-negotiable. We're seeking someone with proven agency experience who understands the fast-paced, client-focused nature of digital marketing agencies and can hit the ground running with our SEO and PPC operations.

Responsibilities

We're seeking an experienced agency professional who understands the fast-paced, client-focused nature of digital marketing agencies and can immediately contribute to our SEO and PPC operations with minimal training.

This marketing strategist role is central to our agency's success, client communications, supporting campaign execution, and operational excellence. As Built-Right Digital scales rapidly, this position ensures our website, SEO and PPC campaigns run seamlessly while maintaining the high standards of accuracy and professionalism our clients expect from a growing digital marketing agency.

Strategic Client Relationship Ownership

• Own and manage a portfolio of key client accounts, serving as their primary strategic advisor and point of contact
• Lead strategic client communications through regular strategy sessions, performance reviews, and business planning meetings
• Develop comprehensive client strategies that align marketing efforts with business objectives and growth goals
• Proactively identify client needs and challenges, positioning Built-Right Digital as the strategic partner for solutions
• Build trusted advisor relationships that result in long-term client retention and expanded partnerships
• Monitor client health and satisfaction metrics, implementing strategic interventions to ensure client success and retention

Revenue Growth and Business Development

• Drive revenue expansion through systematic identification and presentation of upselling and cross-selling opportunities
• Analyze client performance data and business metrics to identify strategic opportunities for service expansion
• Develop and present strategic recommendations to clients, showcasing how additional services will drive measurable business growth
• Create compelling business cases for budget increases and service expansions, backed by data and ROI projections
• Lead client presentations and strategy sessions, communicating complex digital marketing strategies in clear, business-focused language
• Negotiate contract renewals and expansions, working closely with sales leadership to maximize client lifetime value
• Track and report on revenue growth metrics including upsell success rates, client expansion revenue, and retention rates

Strategic Campaign Leadership

• Own the strategic direction of SEO and PPC campaigns across your client portfolio
• Develop comprehensive digital marketing strategies that integrate SEO, Google Ads, Meta Ads, and other channels for maximum impact
• Lead campaign optimization initiatives, using data analysis to identify performance improvements and growth opportunities
• Coordinate cross-functional teams to execute strategic initiatives and ensure alignment with client objectives
• Manage campaign budgets strategically, optimizing allocation to maximize ROI and identify opportunities for budget expansion

Performance Analysis and Strategic Insights

• Conduct deep-dive analysis of campaign performance across SEO, Google Ads, and Meta Ads to identify trends, opportunities, and strategic recommendations
• Lead root cause analysis of performance issues and develop comprehensive improvement strategies
• Create executive-level reports and presentations that translate marketing metrics into business impact and strategic recommendations
• Present quarterly business reviews to clients, highlighting successes, identifying opportunities, and proposing strategic initiatives
• Develop predictive insights and forecasting to help clients plan for growth and budget allocation

Client Strategy and Consultation

• Serve as strategic consultant on digital marketing initiatives, providing expert guidance on SEO, PPC, and integrated campaign strategies
• Lead strategic planning sessions with clients to develop comprehensive marketing roadmaps aligned with business objectives
• Advise on marketing technology stack and integration opportunities to improve campaign performance and measurement
• Provide competitive analysis and market insights to inform client strategy and positioning
• Guide clients through digital transformation initiatives that expand our service relationship

Team Leadership and Collaboration

• Lead project teams in executing strategic initiatives and campaigns for your client portfolio
• Mentor junior team members and coordinate specialist resources to deliver exceptional client results
• Collaborate with leadership on agency strategy, service development, and growth initiatives
• Champion process improvements that enhance client experience and operational efficiency

Vendor and Partner Strategy

• Manage strategic vendor relationships that enhance client service delivery and campaign performance
• Evaluate and recommend new tools and technologies that improve client results and service capabilities
• Negotiate vendor contracts and partnerships to optimize cost-effectiveness and service quality

Qualifications

The ideal candidate is detail-oriented and thrives in a fast-paced environment, works well in team-driven settings, and is highly motivated. Additionally, you must meet the following qualifications:

• Required Qualifications

• Native or near-native English proficiency with exceptional presentation and communication skills for C-level and executive stakeholder engagement

• Minimum 3+ years of strategic client management experience at digital marketing agencies with proven track record of revenue growth and client retention
• Demonstrated expertise in developing and presenting strategic marketing recommendations to senior business stakeholders
• Proven success in upselling and cross-selling digital marketing services with measurable revenue impact
• Strong strategic knowledge of digital advertising, SEO, and integrated campaign strategy, including advanced familiarity with Google Ads, Facebook Ads, Google Analytics, and SEO optimization
• Experience leading client presentations and business reviews, with confidence presenting to executives and decision-makers
• Analytical mindset with ability to translate complex marketing data into clear business insights and strategic recommendations
• Client relationship ownership experience including account strategy development, retention management, and expansion planning
• Project leadership experience managing cross-functional teams and complex campaign initiatives

• Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field

• Advanced analytics experience with tools such as Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs, and marketing automation platforms
• Business development or sales experience within digital marketing agencies or consulting environments
• Experience with budget management and P&L responsibility for client accounts
• Certification in Google Ads, Facebook Blueprint, Google Analytics, or other relevant platforms
• Public speaking or presentation training with experience presenting to large groups or at industry events
• Experience in strategic consulting or account management roles with measurable revenue impact

Application Process

Interested candidates should submit:

• Resume highlighting strategic client management experience with specific focus on revenue growth, client retention, and successful upselling initiatives within digital marketing agencies
• Strategic cover letter showcasing your experience developing client strategies, leading revenue growth initiatives, and examples of successful client presentations that resulted in expanded partnerships

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