Marketing Channel Team Lead

1 week ago


Taguig, National Capital Region, Philippines Careers at IGO Digital Full time ₱900,000 - ₱1,200,000 per year

Marketing


• Developing, executing, and optimising cutting-edge digital campaigns from conception to launch


• Working cross-departmentally to align campaign strategies and goals across the organisation


• Propose the most appropriate events and messages in line with corporate strategies


• Launch Paid Digital Ad Campaigns on paid ads platforms

Paid Advertising Management


• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set

budget parameters, and optimize campaign settings for maximum performance.


• Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable

insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns


• Provide a keen understanding of revenue tracking and paid advertising


• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people

at the right time


• Track Ad performance through use of marketing tracking tools like(Google Tag Manager (GTM), Appsflyer, Voluum etc)



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