Marketing Manager

1 day ago

Quezon City, National Capital Region, Philippines BINA'S AUTO SPPLY INC. Full time $90,000 - $120,000 per year

Key Responsibilities:

  • Strategy Development:

    Develop and implement comprehensive marketing strategies that align with company objectives, target audience needs, and market trends. Identify key growth opportunities and market positioning strategies.
  • Campaign Management:

    Lead the planning, execution, and optimization of multi-channel marketing campaigns across digital and traditional platforms (social media, email, paid ads, content marketing, events, etc.).
  • Brand Management:

    Ensure consistent brand messaging across all marketing materials and touchpoints. Help strengthen brand identity and maintain the integrity of brand guidelines.
  • Market Research & Analysis:

    Conduct market research to understand industry trends, customer behavior, and competitor activity. Use data insights to inform strategy, improve campaigns, and measure ROI.
  • Team Leadership & Collaboration:

    Manage and mentor a team of marketing professionals, providing guidance, feedback, and support. Collaborate with sales, product, and design teams to create impactful marketing materials and initiatives.
  • Content Creation & Management:

    Oversee the creation of high-quality content (blog posts, social media updates, videos, case studies, etc.) that resonates with the target audience. Work with designers and copywriters to ensure the content is on-brand and impactful.
  • Digital Marketing:

    Manage and optimize digital marketing efforts, including SEO, SEM, social media marketing, email campaigns, and online advertising. Track performance metrics and adjust strategies accordingly.
  • Budget Management:

    Develop and manage the marketing budget, ensuring that marketing efforts are cost-effective and achieve the desired results within budget constraints.
  • Customer Relationship Management (CRM):

    Utilize CRM tools to segment audiences, personalize communications, and manage customer engagement through various marketing channels.
  • Event Planning & Execution:

    Organize and manage marketing events such as product launches, webinars, trade shows, and promotional activities that increase brand awareness and drive customer acquisition.
  • Performance Reporting & Analysis:

    Monitor and report on the performance of marketing campaigns, providing regular updates to senior management on key metrics like engagement, leads, conversions, and sales growth.

Qualifications:

  • Education:

    Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or MBA is a plus.
  • Experience:

    5+ years of experience in marketing, with at least 2-3 years in a managerial or leadership role. Proven track record in driving successful marketing campaigns and increasing brand presence.

  • Skills & Expertise:

  • Strong knowledge of digital marketing techniques (SEO, PPC, social media, email marketing, etc.).

  • Experience with analytics tools like Google Analytics, HubSpot, or similar platforms.
  • Proficiency in marketing automation platforms and CRM tools (Salesforce, Marketo, etc.).
  • Exceptional communication, copywriting, and content creation skills.
  • Strong project management skills with the ability to juggle multiple initiatives.
  • Experience in budget management and ROI analysis.
  • Creative & Analytical:

    A blend of creativity and data-driven decision-making. Ability to think outside the box while grounding decisions in data and performance metrics.
  • Leadership & Teamwork:

    Strong leadership and interpersonal skills to manage a team and collaborate with cross-functional departments effectively.

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