Product Manager

Job Summary

Product managers are responsible for planning and developing the marketing strategy for a

single product or group of products. They work with various company departments, including

product development, market research, sales, advertising, and public relations and typically

report to a marketing manager or marketing director.

As Product Manager, you will guide a team that is charged with a product line contribution as a

business unit. This extends from increasing the profitability of existing products to developing

new products for the company. You will build products from existing ideas, and help to develop

new ideas based on your industry experience and your contact with customers and prospects.

You must possess a unique blend of business and technical savvy; a big-picture vision, and the

drive to make that vision a reality. You must enjoy spending time in the market to understand

their problems, and find innovative solutions for the broader market.

You must be able to communicate with all areas of the company. You will work with an

engineering counterpart to define product release requirements. You will work with marketing

communications to define the go-to-market strategy, helping them understand the product

positioning, key benefits, and target customer. You will also serve as the internal and external

evangelist for your product offering, occasionally working with the sales channel and key

customers.

A product manager's key role is strategic, not tactical. The other organizations will support your

strategic efforts; you won't be supporting their tactical tasks.

Primary Functions

1. Managing the entire product line life cycle from strategic planning to tactical

activities

1. Specifying market requirements for current and future products by conducting

market research supported by on-going visits to customers and non-customers.

1. Driving a solution set across development teams through market requirements,

product contract, and positioning.4. Developing and implementing a company-wide go-to-market plan, working with all

departments to execute.

1. Analyzing potential partner relationships for the product

KEY RESPONSIBILITIES – APPLICATION

1. Product Demonstration and installation

1.1 Provides technical and clinical leadership during the pre-selling process by

demonstrating full range of product features including potential uses, product

capabilities and benefits to customers.

1.2 Determines, prepares and sets-up the equipment and its accessories during product

demo or installation; performs pre/post delivery inspection (PDI) of the equipment

and prepares Arrival Inspection Report (AIR).

1.3 Develops and maintains a mastery of the product/equipment in order to provide high

quality product presentation.

1.4 Coordinates with the Biomed Technician and/or Sales representative for the schedule

of product demo and installation.

1.5 Performs all the duties expected of the product manager, including conducting

customer visits, refining product strategy, conducting competitive analysis, delivering

quality requirements on time, and communicating to internal stakeholders.

1. Training and after sales support

1.1 Provides clinical/application support to end users and develop, coordinate and deliver

product training on software, application and/or equipment use thereby maintaining

customer relationships after product delivery.

1.2 Educates the end-users on the proper handling, maintenance and other information

that they need to know about the equipment during installation.

1.3 Support trade shows and professional conferences by performing product

demonstration and promotion as well as customer training.

1.4 Represents the Company in attending local and/or overseas product training,

conventions and exhibits to enhance relevant knowledge, techniques and skills.

1.5 Produce well-written post-training reports and provide regular feedback on customer

satisfaction and needs within 7-days.

KEY RESPONISBILITIES – SALES AND MARKETING

1. Sales Generation

1.1 Promotions and selling activities

1.1.1 Achieve specific sales objectives/targets of the product.

1.1.2 Creates and increases product awareness by conducting product

presentations and trials to prospective clients when necessary

1.1.3 Formulate and implement the marketing programs and strategies of the

division.1.1.4 Prepare quotations and coordinate with superiors on pricing policies

1.1.5 Participate in biddings by attending Pre-bid conferences and Bidding Session,

collects abstracts of bids and facilitates other documents and requirements

when necessary

1.1.6 Attend to customer needs and concerns.

1.1.7 Facilitate negotiations, close contracts / orders with clients within established

authority and seek support from management when necessary

1.2 Market information

1.2.1 Assists management in formulation of plans and strategies by providing

regular reports on current market situation.

1.2.2 Conducts market surveys and other activities assigned by management in

area assigned.

1.2.3 Monitor competitive activities and provide superiors with regular feedback.

1.3 Good customer relations

1.3.1 Provides efficient customer service by attending to customer complaints and

concerns.

1.3.2 Identifies key persons and decision makers, establishes and maintains

business contacts, prompt response to customer needs and concerns

1.3.3 Monitors customer needs and proposes action points to management to

assist him in achieving objectives

1.3.4 Strengthen and improve ties with customers

1. Planning and Forecasting

2.1 Prepares Sales Funnel per Sales Executive

2.1.1 Collate all necessary market database to ensure accurate analysis of each

target hospital

2.1.2 Provide information needs towards the development of sales and marketing

plans and programs by collecting, organizing and submitting field sales data

gathered

1. Facilitation / Processing

3.1 Efficient Order Processing System

3.1.1 Tracks sales order process and facilitates processing of orders

3.1.2 Ensures timely delivery of orders through proper channels

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Clinical Application/ Medical Equipment : 3 years (Required)

Work Location: In person