Brand Manager

We are looking for a strategic thinker with strong analytical skills to assess brand positioning and consumer insights. We need someone who will develop clear marketing plans, lead creative initiatives, and evaluate the effectiveness of current marketing efforts. Collaboration with cross-functional teams is essential to implement branding strategies and manage marketing projects that enhance corporate identity. Additionally, experience in B2B marketing, particularly in targeting channel partners, is crucial. We are seeking someone who is data-driven and capable of identifying revenue opportunities and managing customer touchpoints. Moreover, representing the company at trade shows and creating insightful reports are important aspects of the role.

Job Responsibilities:

• Drive client's revenue based on approved sales marketing strategies.
• Analyze brand positioning, competitors, and consumer insights to establish effective positioning and identify target audiences.
• Develop marketing plans with clear objectives across channels and segments.
• Gather market insights to create strategies that meet business objectives and maintain brand identity.
• Lead creative development to motivate target audiences to take action.
• Assess the effectiveness of current marketing initiatives and report on impact.
• Present ideas and deliverables to internal and external teams; communicate marketing strategies, programs, and budgets to management.
• Collaborate with cross-functional teams to uncover insights and implement branding strategies.
• Manage the conception, budgeting, development, and implementation of marketing plans to enhance corporate branding.
• Conduct analytics reporting across platforms, extracting insights for future campaigns and go-to-market strategies.
• Measure and report the performance of marketing campaigns, assessing ROI and KPIs.
• Identify revenue opportunities within the client base and drive consistent growth.
• Manage content and updates for customer touchpoints, establish budgets, and support sales.
• Develop a B2B marketing strategy targeting channel partners.
• Serve as the link between sales, distribution, and marketing, identifying opportunities useful to all partners.
• Work with logistics to ensure sufficient product availability and support channel partners with communications materials.
• Monitor and assess each channel's performance, addressing competitive threats and supporting growth.
• Attend trade shows and promotional events to promote partner programs.
• Create reports to forecast future performance and develop intermediary marketing collateral.
• Address issues raised by channel partners and take corrective actions where necessary.

Qualifications:

• With a minimum of five (5) years' work experience in the related field
• Work experience in a marketing and/or ad agency is an advantage
• Experience using marketing-related tools for planning, execution, and monitoring
• Wide range of marketing knowledge from traditional marketing, digital marketing, and search engine marketing
• A lead generation database is an advantage
• Other foreign language proficiency is an advantage
• Proficiency in online marketing and social media strategy
• Willing to work on weekends

Preferred qualifications:

• Bachelor's Degree in Marketing, Business, Management, or any related field

Benefits:

• Health Care Plan (HMO) with Dental and Vision upon regularization.
• Group Life and Accident Insurance upon regularization
• Unlimited coffee when reporting on-site
• Sick and Vacation Leave upon regularization. Unused SL is convertible by the end of the year.
• Bereavement Leave of 3 days upon regularization
• Onsite facilities such as a medical clinic and fitness gym
• Training and Development Programs
• Unlimited Career advancement opportunities
• Company Christmas Gift
• Company Events
• Transportation Incentive
• Healthy and Encouraging Work Environment
• 13th Month Pay as mandated by the Philippine Government.
• Government Mandated Benefits (SSS, PHIC, and Pag-IBIG)