Marketing Specialist

4 days ago

Manila, National Capital Region, Philippines Dahua Technology Co. LTD Full time ₱900,000 - ₱1,200,000 per year

Department:

Marketing

Employment Type:

Full time and On - site based in BGC

Reports To:

Country Marketing Manager

Job Summary:

We are seeking a creative and data-driven 
Marketing Specialist

with 3+ years of experience to develop and execute social media strategies across 
Facebook, Instagram, and TikTok

. The ideal candidate will excel in content creation, community engagement, and paid advertising to drive brand awareness, lead generation, and ROI.

In addition to digital work, the role also includes managing marketing inventory, handling app-based gift redemptions, and supporting events.

Key Responsibilities:

  • Plan, create, and optimize engaging content (posts, videos, stories) for 
    Facebook, Instagram, and TikTok

, aligning with brand voice and marketing goals.
- Manage day-to-day operations of social media accounts, including scheduling, monitoring, and responding to audience interactions.
- Design and execute 
paid social media campaigns

(e.g., Meta Ads, TikTok Ads), including budget allocation, targeting, A/B testing, and performance analysis.
- Collaborate with graphic designer to produce high-quality visuals and copy.
- Analyze KPIs (engagement, CTR, conversions) using tools like 
Meta Business Suite, Google Analytics

, or similar; provide actionable insights.
- Stay updated on platform algorithms, trends, and competitor strategies to recommend innovative approaches.
- Support influencer marketing initiatives and cross-departmental campaigns as needed.
- Manage marketing inventory such as giveaways, merchandise, and collaterals used for promotions or events.
- Coordinate and process gift redemptions via the DH Partner App—including validation, documentation, and releasing of rewards.
- Assist in planning and execution of webinars, events, and on-ground activations.

Qualifications & Skills:

  • Education:

Bachelor's degree in Marketing, Communications, or related field.
- Experience:

Minimum 
3 years

in digital/social media marketing, with hands-on experience in 
FB/IG/TikTok

platform management and paid advertising.
- Content Creation:

Strong copywriting and visual storytelling skills;
- Advertising:

Proven track record in managing paid social campaigns with measurable ROI.
- Analytical Skills:

Ability to interpret data and optimize campaigns based on metrics.
- Marketing Operations: Organized and detail-oriented in tracking inventories, processing redemptions, and supporting multi-channel campaigns.
- Event Skills: Experience in supporting webinars and corporate events, including prep work and live execution.
- Bonus:

Certifications in Meta Blueprint, Google Ads, or TikTok Marketing.

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