Head of Marketing

1 day ago

Taguig, National Capital Region, Philippines BYD Automotive Full time ₱900,000 - ₱1,200,000 per year

Position Overview: The Head of Marketing will lead the overall marketing strategy and execution for BYD Philippines, aligning with the company's mission to revolutionize the automotive sector. This role involves overseeing brand development, market research, digital marketing, customer engagement, and campaigns to drive growth and ensure BYD's leadership in the industry. Key Responsibilities: 1. Strategic Marketing Leadership Develop and execute comprehensive marketing strategies to support business goals and enhance brand awareness.

Monitor industry trends and competitive landscapes to identify opportunities for growth. Collaborate with BYD teams to ensure alignment with corporate branding and messaging. 2. Brand Management Strengthen BYD's brand identity and positioning in the Philippine market.

Manage advertising campaigns, public relations efforts, and promotional activities to maintain a strong market presence. 3. Digital Marketing and Content Strategy Oversee all digital marketing efforts, including social media, SEO/SEM, and online advertising campaigns. Develop creative content that engages target audiences and drives customer acquisition.

4. Market Research and Analysis Conduct market research to identify customer needs, preferences, and market opportunities. Analyze data and metrics to evaluate campaign performance and recommend improvements. 5. Team Management Build, lead, and mentor the marketing team, fostering a high-performance culture.

Manage relationships with external agencies, media partners, and stakeholders. 6. Event and Campaign Management Plan and execute marketing events, product launches, and customer engagement initiatives. Develop innovative campaigns to increase sales and customer retention.

Qualifications: 1. Education Bachelor's degree in Marketing, Business Administration, Communications, or related field. Master's degree is an advantage. 2. Experience Minimum of 7–10 years of marketing experience, with at least 3–5 years in a leadership role.

Proven track record in the automotive sector is highly desirable. 3. Skills and Competencies Strong strategic thinking, planning, and decision-making abilities. Excellent leadership and team management skills.

Proficiency in digital marketing tools and analytics platforms. Exceptional written and verbal communication skills. Ability to work in a fast-paced, dynamic environment with cross-functional teams.

4. Key Attributes Results-oriented, innovative, and adaptable to change. Passionate about sustainable energy and mobility solutions. Customer-focused with a deep understanding of the Philippine market.

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