Marketing and Multimedia Specialist
3 days ago
Website & Content Management
· Spearhead in updating website content and ensuring SEO best practices.
· Write or edit marketing copy, blog posts, and product descriptions as needed.
· Ensure content is visually appealing and user-friendly.
Marketing & Strategy
· Develop and implement digital marketing campaigns to promote products, services, and brand awareness.
· Conduct market research and analyze trends to identify opportunities for growth.
· Assist in creating marketing plans, promotional materials, and event support.
· Monitor and evaluate campaign performance through analytics and provide regular reports.
· Coordinate with internal teams to ensure brand consistency across all marketing channels.
Social Media Management
· Manage and grow the company's social media presence (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.).
· Create and schedule engaging posts, captions, and content calendars.
· Monitor audience engagement, respond to comments/messages, and manage online communities.
· Track social media metrics and optimize strategies for better reach and engagement.
Multimedia Production
· Conceptualize, shoot, and edit marketing videos for campaigns, events, and social media.
· Create promotional materials such as infographics, banners, and digital advertisements.
· Capture and edit photos for marketing materials and company events.
· Ensure all multimedia outputs align with brand guidelines and quality standards.
Graphic Design & Layout
· Design visual assets for digital and print materials (brochures, posters, presentations, newsletters, etc.).
· Collaborate with different departments to produce creative layouts for campaigns and internal communications.
· Maintain organized libraries of digital assets and templates for future use.
Collaboration & Coordination
· Work closely with sales, HR, and operations teams to support internal and external marketing initiatives.
· Coordinate with external vendors, printers, or agencies when necessary.
· Support company events, launches, and branding activities.
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